Google is a leading technology company that provides unparalleled advertising solutions. They are seeking a Senior Analytical Lead to leverage data-driven insights and drive transformative impact for large companies, focusing on marketing analytics and financial modeling to develop strategies that enhance sales and customer relationships.
Responsibilities:
- Analyze internal and external data to quantify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success
- Help customers navigate the shift to an AI first era of Marketing leveraging Google AI and ML solutions articulating and quantifying the value and impact of investments in this area
- Develop relationships with analytics counterparts and earn their trust, and tell stories with data, both visually and verbally
- Collaborate across teams innovating, to activate full measurement and attribution product capabilities for customers, and develop scalable solutions to industry challenges
- Advise on marketing analytics, including attribution, lifetime value, customer segmentation, and behavioral insights
- Lead the full lifecycle of analytics and measurement initiatives, from idea to implementation