Associate Product Marketing Manager, Acquisition Marketing

GFiber is a company under Alphabet that provides internet services across the United States. They are seeking an Associate Product Marketing Manager to support acquisition and CRM efforts, focusing on driving sign-ups and upgrades through various marketing channels.

Responsibilities:

• Support acquisition and CRM efforts to drive sign ups and upgrades across email, direct mail, SMS and other tactics
• Execute the program roadmap for the email program and manage production calendars, proofread, and request data files for direct mail
• Set up campaign tracking on all marketing assets
• Partner with the lead(s) to deploy marketing campaigns inclusive of creative development, vendor relations, and marketing automation operations
• Drive the day-to-day production and timelines
• Manage shared resources to execute campaigns through a highly collaborative, cross-functional process from conception to launch

Requirements:

• Bachelor's degree in Marketing (or a related field) or equivalent practical experience
• 2 years of experience within a marketing organization, agency, or consultancy
• Proven track record driving Customer Relationship Marketing (CRM) and direct mail initiatives, including hands-on experience with Salesforce Marketing Cloud
• Experience overseeing end-to-end customer marketing programs, from creative development and messaging to campaign execution and daily operations
• Demonstrated ability to develop and apply sophisticated customer segmentation and data analytics to improve campaign performance
• Experience with consumer centric telecommunications and/or software subscription service businesses
• Hands-on experience in using Google Analytics and in depth knowledge of cloud based marketing
• Experience with email marketing tools, setting up email journeys, building audiences, monitoring automated programs and a basic knowledge of HTML