Performance Marketing Contractor (Paid Media)

Compose.ly is an industry-leading search and content marketing agency helping brands grow through data-driven insights and high-quality content. They are seeking a Performance Marketing Contractor to support paid media strategy and execution across client accounts and internal initiatives. This role involves collaborating with internal teams to optimize campaigns across various paid media platforms.

Responsibilities:

• Execute for campaigns across: Google Ads (Search, Display, YouTube)
• Microsoft Ads (Bing)
• Paid social (Meta, LinkedIn)
• Understand existing keyword strategy, audience targeting, and competitive analysis
• Execute fixes and on-demand support for clients
• Optimize campaigns for conversion rate, CPA, and ROAS
• Monitor and manage budgets to maximize efficiency and results
• Analyze campaign performance and identify actionable insights
• Build and/or contribute to reporting dashboards (e.g., Google Analytics, Looker Studio)
• Maintain strong performance benchmarks (e.g., ROAS targets)
• Partner with internal teams (SEO, content, design) to align paid media with broader strategy
• Support client deliverables as needed (reporting, calls, insights, recommendations)

Requirements:

• 3–5+ years managing paid media campaigns across platforms (Google, Microsoft, Meta, LinkedIn)
• Proven track record of driving measurable results (leads, revenue, ROAS)
• Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and CRMs (Hubspot / Salesforce)
• Ability to quickly audit and improve existing campaigns
• Clear communicator, able to explain performance and recommendations
• Comfortable working independently in a fast-paced, remote environment
• Agency or client-facing experience
• Experience with B2B, SaaS, or service-based businesses
• Familiarity with SEO/content marketing integration