Lifecycle Marketing Manager

Yendo is a company focused on empowering individuals to build a stronger financial future by providing accessible credit solutions. The Lifecycle Marketing Manager will be responsible for developing and executing marketing strategies that engage and convert customers into cardholders, with a strong emphasis on personalized experiences and data-driven insights.

Responsibilities:

• Design and implement comprehensive lifecycle marketing campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging
• Develop customer segmentation strategies to deliver targeted and relevant communications
• Collaborate with cross-functional teams, including Product, Design, Operations and Analytics, to align marketing strategies with overarching business goals
• Monitor and analyze campaign performance, utilizing data-driven insights to optimize results and grow our customer base
• Conduct A/B testing to continuously improve campaign effectiveness and customer experience
• Maintain a deep understanding of customer behavior and preferences to inform marketing strategies

Requirements:

• Experience in developing and executing lifecycle marketing strategies
• Proficiency in managing multi-channel marketing campaigns including email, SMS, push notifications, and in-app messaging
• Ability to develop customer segmentation strategies for targeted communications
• Experience collaborating with cross-functional teams such as Product, Design, Operations, and Analytics
• Strong analytical skills to monitor and analyze campaign performance using data-driven insights
• Experience conducting A/B testing to improve campaign effectiveness
• Deep understanding of customer behavior and preferences