Yendo is a company focused on empowering individuals to build a stronger financial future by providing accessible credit solutions. The Lifecycle Marketing Manager will be responsible for developing and executing marketing strategies that engage and convert customers into cardholders, with a strong emphasis on personalized experiences and data-driven insights.
Responsibilities:
- Design and implement comprehensive lifecycle marketing campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging
- Develop customer segmentation strategies to deliver targeted and relevant communications
- Collaborate with cross-functional teams, including Product, Design, Operations and Analytics, to align marketing strategies with overarching business goals
- Monitor and analyze campaign performance, utilizing data-driven insights to optimize results and grow our customer base
- Conduct A/B testing to continuously improve campaign effectiveness and customer experience
- Maintain a deep understanding of customer behavior and preferences to inform marketing strategies
Requirements:
- Experience in developing and executing lifecycle marketing strategies
- Proficiency in managing multi-channel marketing campaigns including email, SMS, push notifications, and in-app messaging
- Ability to develop customer segmentation strategies for targeted communications
- Experience collaborating with cross-functional teams such as Product, Design, Operations, and Analytics
- Strong analytical skills to monitor and analyze campaign performance using data-driven insights
- Experience conducting A/B testing to improve campaign effectiveness
- Deep understanding of customer behavior and preferences