Senior Marketing Manager

Hire Point Recruiting's client operates at the intersection of technology and infrastructure, focusing on modernizing connectivity for large-scale organizations. They are seeking a Senior Marketing Manager to develop and execute integrated marketing campaigns that drive awareness and engagement while supporting business priorities.

Responsibilities:

• Plan and launch multi-channel marketing campaigns that support key business priorities and solution areas
• Turn messaging and positioning into clear campaign strategies that drive engagement and lead generation
• Build out timelines, briefs, and execution plans to support campaign delivery from start to finish
• Partner with internal teams including product, sales, and marketing to ensure alignment across initiatives
• Support targeted marketing efforts, including account-focused programs for priority clients and segments
• Execute across channels such as email, LinkedIn, digital campaigns, webinars, and partner initiatives
• Coordinate with external vendors and internal stakeholders to develop campaign assets and materials
• Leverage existing content (thought leadership, product messaging, customer stories) and adapt it for campaign use
• Monitor campaign performance, analyze results, and optimize future initiatives based on data insights
• Continuously refine processes and introduce new ideas to improve efficiency and impact

Requirements:

• 5–7 years of experience in B2B marketing, with a focus on campaign execution, demand generation, or go-to-market initiatives
• Demonstrated success running integrated, multi-channel campaigns in a complex or enterprise environment
• Strong organizational and project management skills with the ability to manage multiple priorities
• Experience working cross-functionally within a matrixed organization
• Ability to break down strategy into clear, executable marketing plans
• Strong written and verbal communication skills
• Data-driven mindset with experience tracking and improving campaign performance
• Comfortable operating in a hands-on, execution-heavy role
• Exposure to industries such as technology, telecommunications, infrastructure, or other complex B2B sectors
• Experience supporting enterprise sales teams through targeted or account-based marketing efforts
• Familiarity with technical or solutions-based offerings
• Experience supporting new product launches or evolving go-to-market strategies
• Self-starter mentality with strong follow-through and attention to detail