Customer Marketing Manager

Florence Healthcare is dedicated to accelerating research and advancing cures through its innovative software solutions. They are seeking a strategic Customer Marketing Manager to transform their global user base into a core revenue engine by driving expansion pipeline, cross-sell velocity, and brand advocacy through targeted marketing initiatives.

Responsibilities:

• Design and execute segmented campaigns within our marketing tech stack (HubSpot, Salesforce, 6sense) to drive feature adoption, cross-sell, and expansion pipeline
• Work with Product and Customer Success to manage customer communications around major and minor feature releases and product updates
• Partner with RevOps to identify 'expansion triggers' (e.g., high usage, seat limits, or new feature interest) and deploy targeted campaigns to support Account Executives
• Partner with Customer Success to map the post-signature journey to ensure customers receive the right education and value-prompts at the right time to prevent churn and encourage growth
• Build and lead a formal Customer Advocacy Program to recruit and activate 'super-users' across different segments
• Operationalize the sales reference process, reducing friction for Sales by maintaining a searchable, segmented database of referenceable customers
• Collaborate with Product Marketing to produce high-impact case studies, video testimonials, webinars, and additional content that showcase Florence's experience across customers
• Support executive engagement initiatives, such as Customer Advisory Boards, to deepen ties with key stakeholders
• Work cross-functionally with Community and Customer Success teams to identify opportunities to connect customers with peers, fostering the Florence Community that reinforces the value of our network
• Work with the Events, Community, and Customer Success teams to secure sponsorships and customer attendance at Florence hosted events including Research Revolution
• Partner with RevOps to report on how customer marketing influences expansion pipeline creation, sales cycle acceleration, net revenue retention, and account renewals
• Use data-driven insights to refine lifecycle triggers and advocacy recruitment tactics

Requirements:

• 5+ years in B2B SaaS Marketing, specifically focused on Customer Marketing, ABM, or Lifecycle Growth
• Advanced proficiency in HubSpot, Wordpress, and Salesforce
• You don't just care about engagement—you care about how engagement leads to expansion revenue
• You have a gift for interviewing complex stakeholders and distilling their technical wins into compelling narratives
• Proven ability to drive alignment between Sales, Customer Success, and Product teams