Senior Marketing Technology Business Analyst

Forbes Technical Consulting is looking for a Senior Martech Business Analyst focused on the hospitality sector. This role involves partnering with various teams to translate business needs into scalable marketing technology solutions and process improvements.

Responsibilities:

• This individual will partner with Marketing, Digital, Analytics, and Technology teams to translate business needs into scalable marketing technology solutions and process improvements
• This role is responsible for gathering and documenting requirements, evaluating current-state workflows, identifying optimization opportunities, and supporting the delivery of capabilities across the martech ecosystem

Requirements:

• Bachelor's Degree with 5+ years as a Business Analyst supporting marketing technology, digital marketing, CRM, loyalty, or customer data initiatives
• Hands-on experience gathering requirements, documenting business processes, and translating needs into actionable user stories and functional specifications
• Experience working with martech platforms such as CRM, CDP, CMS, tag management, campaign automation, analytics, or personalization tools
• Understanding of customer data flows, segmentation, campaign execution, digital measurement, and systems integration concepts
• Experience supporting Agile delivery methods, sprint ceremonies, backlog management, and user acceptance testing
• Ability to work independently, manage multiple workstreams, and influence cross-functional teams
• Demonstrate integrity and maturity, and a constructive approach to challenges
• Experience with enterprise marketing platforms such as Braze, Amperity, Adobe Experience Cloud, Tealium, or similar tools highly preferred
• Familiarity with SQL, dashboarding/reporting tools, or data visualization platforms to support analysis and validation
• Experience in hospitality, travel, loyalty, e-commerce, or customer experience environments
• Knowledge of API-based integrations, tagging frameworks, consent/privacy considerations, and data governance practices
• Experience supporting vendor management, implementation projects, or platform optimization efforts