Principal Product Manager (DFA-APIs)

Sureify’s mission is to modernize the life insurance and annuity industry by helping carriers acquire, service, and engage their customers. The Principal Product Manager will serve as a high-level individual contributor, responsible for defining the roadmap for the DFA APIs and ensuring they provide a competitive edge for carriers while collaborating closely with engineering and stakeholders.

Responsibilities:

• Define the long-term roadmap for the DFA APIs, ensuring they don't just meet technical standards but provide a competitive edge for carriers
• Define how DFA APIs evolve into and alongside our CoreCONNECT platform, enabling carriers and partners to build differentiated experiences on top of a flexible, extensible API layer
• Seed the market for an emerging product by working with marketing, sales, and potential customers
• Serve as Sureify’s representative and thought leader in industry working groups shaping IRI Digital First for Annuities standards, influencing how carriers, distributors, and vendors define and adopt modern annuity APIs
• Engage deeply with annuity carriers and distributors to understand the friction points in the current annuity ecosystem and how our APIs can solve them
• Author clear, actionable specs for complex API workflows that account for high configurability requirements
• Partner closely with engineering to build a high-performance, scalable API layer
• Align internal stakeholders on our strategy and roadmap
• Partner with product engineering to build, with professional services to ensure the APIs are easily deployable in the field, and with sales to help close customers

Requirements:

• The 'Shape' of a Leader: You are a 'Product Architect' (strong in Customer Insight and Strategy) who knows how to 'Build' (strong in Execution)
• Product Leadership: Owned a product within an enterprise software market with high-touch direct sales
• Enterprise Complexity: Experience in a highly concentrated, enterprise market (Insurance, Fintech, or Healthtech) where software must be highly configurable and integrated by 3rd parties
• API-First Mindset: You understand that an API is the product. You have experience defining technical requirements for developers and system integrators
• Strategic Autonomy: A proven track record of taking a vague market opportunity (like a new industry standard) and turning it into a concrete, successful product
• Based in the US/Americas: Ability to work effectively with US-based carriers and time zones
• Annuity/Life Insurance Domain Expertise: Familiarity with the annuity lifecycle, distribution channels, and carrier operations is a massive plus
• PaaS/Platform Experience: Experience building 'Lego block' style software that allows carriers to build their own unique experiences on top of your foundation
• Industry Standards Body Experience: Prior involvement with an industry standards body like IRI, ISO or ACORD