Paid Social and Influencer Marketing Specialist

Swimwear Anywhere Inc. is a growing eCommerce destination for stylish women's swimwear and resort wear. They are seeking a Paid Social Specialist to own and execute paid social campaigns while supporting influencer and affiliate marketing initiatives, focusing on driving revenue growth and optimizing performance.

Responsibilities:

• Own day-to-day execution of Meta Ads (Facebook & Instagram) campaigns
• Launch, test, and optimize campaigns across: Prospecting (broad, interest, lookalike), Retargeting, Advantage+ / ASC campaigns
• Monitor and optimize KPIs: CPA, ROAS, CTR, CVR, AOV
• Conduct A/B testing across: Creative (UGC, statics, video), Copy and hooks, Audience segments
• Collaborate with creative team to develop high-performing ad concepts
• Analyze performance trends and provide actionable insights weekly
• Manage influencer campaigns via platforms like Rakuten and LTK
• Identify, recruit, and onboard influencers aligned with brand positioning
• Track and optimize affiliate performance (ROAS, revenue, commissions)
• Coordinate product seeding, gifting, and campaign briefs
• Build long-term relationships with high-performing creators
• Post and schedule content across Instagram and other channels
• Ensure consistency between paid and organic messaging
• Support content calendar planning and trend integration

Requirements:

• 3–4 years of hands-on experience in paid social (Meta required)
• Proven track record managing performance-driven eCommerce campaigns
• Experience with influencer platforms like Rakuten and/or LTK
• Strong analytical skills (comfortable with data, reporting, and optimization)
• Familiarity with Shopify and GA4 is a plus
• Strong communication and organization skills
• Passion for fashion, swimwear, or eCommerce brands
• Experience scaling DTC brands
• UGC creative strategy experience
• Familiarity with TikTok Ads or YouTube Shorts
• Experience working with fashion/apparel brands
• Google Ads experience a plus