Strategy Manager, Post Sale (Influencer Marketing)

Viral Nation is a company specializing in building social-first ecosystems for brands to connect with the modern consumer journey. They are seeking a Strategy Manager to develop and execute impactful marketing strategies in the influencer marketing space, leading a team and collaborating with stakeholders to drive high-quality outputs.

Responsibilities:

• Developing integrated strategies for potential and existing clients, collaborating with executives and senior leadership
• Overseeing proposal development: identifying gaps, refining structure and flow, streamlining content, and ensuring inclusion of key elements
• Developing and implementing methods and frameworks to enhance the team's strategic thinking and content creation
• Leading collaborative work sessions, synthesizing output, and presenting confidently internally and externally
• Translating data (qualitative and quantitative) into actionable strategies, identifying research gaps
• Ensuring internal alignment and rallying stakeholders behind strategic recommendations
• Providing strategic leadership, introducing relevant processes, tools, and training
• Leading creative brainstorms with stakeholders and clients
• Managing the Strategy team: including hiring, onboarding, training, workflow planning, project coordination (including RFPs), and day-to-day management
• Maintaining up-to-date proposal templates, asset banks, and a database of proposals and projects
• Fostering a positive team culture, providing counsel, and overseeing work quality and client transitions
• Sharing learnings, best practices, and industry insights
• Guiding decision-making and providing counsel to internal and external stakeholders, including ELT
• Promoting innovation by sharing new tools, processes, and industry news
• Overseeing timelines and guiding multiple projects and departments
• Interpreting RFPs and delegating tasks effectively
• Continuously seeking process efficiencies

Requirements:

• Bachelor's degree/diploma in Communications, Marketing, PR, Business, or equivalent experience
• 8+ years of agency/in-house experience in marketing strategy, creative accounts, or influencer marketing (2-3 years specifically in influencer marketing preferred)
• Experience developing creative strategies for RFPs/pitches and coordinating/ideating strategic campaigns across internal/client/partner teams
• 2+ years of team and project management experience
• Proven ability to conduct quantitative/qualitative research, analyze data, and translate insights into actionable strategies across various digital channels (omnichannel experience preferred)
• Excellent communication (written, verbal, presentation), interpersonal, and organizational skills, with the ability to work under pressure and meet tight deadlines; proficiency in Google Workspace and Microsoft Office
• 2-3 years specifically in influencer marketing preferred
• Omnichannel experience preferred