Enterprise Growth Marketer

Hightouch is a modern AI platform for marketing and growth teams, seeking a Growth Marketer to enhance lead conversion processes. The role involves managing lead systems, executing email marketing strategies, and optimizing conversion metrics to drive pipeline growth.

Responsibilities:

• Own the end-to-end follow-up process for demo requests, form submissions, and event leads
• Build and optimize sequences in Unify to convert qualified demos to opportunities and increase MQL-to-S1 conversion rates across all lead sources
• Own campaign launch emails, evergreen communications, and multi-touch nurture sequences in HubSpot and Hightouch
• Write, test, and iterate on copy and strategy to drive engagement and conversion
• Partner with the events and campaigns team to build prioritized follow-up sequences for every marketing activity
• Ensure all leads are enrolled in the right Unify or HubSpot sequences, and continuously iterate on messaging and strategy based on performance data
• Manage the full overage communication cycle, owning messaging cadence, copy, and execution to drive expansion revenue from existing customers
• Build triggered outbound campaigns in Unify based on business priorities, intent signals, and engagement data—developing automated outbound as a net-new pipeline channel
• Run experiments across subject lines, send times, copy, and sequencing to continuously improve email performance, open rates, reply rates, and conversion metrics
• Own and report on key conversion metrics including demo-to-opportunity rates, MQL-to-S1 rates, sequence engagement, and nurture-attributed pipeline
• Use data to identify what’s working and prioritize what to test next
• Work closely with SDRs, AEs, and the broader Growth Marketing team to ensure seamless handoffs, aligned messaging, and feedback loops between marketing automation and sales execution

Requirements:

• 3–5 years of experience in a revenue marketing, lifecycle marketing, SDR, or email marketing role at a B2B SaaS company
• Strong sequence and copy skills: Proven ability to write effective outbound and nurture sequences that drive replies, engagement, and conversion. You know how to craft a compelling subject line, write concise email copy, and handle live email threads with prospects
• Marketing automation proficiency: Hands-on experience using tools like HubSpot, Outreach, Salesloft, or similar platforms to build audiences, trigger sequences, manage journeys, and track performance
• Audience and positioning instincts: Ability to take a target persona and value proposition and translate them into messaging that resonates
• User journey thinking: You can conceptualize when and how to message people based on their lifecycle stage, engagement signals, and triggers
• Data-driven and experimental: Comfortable running A/B tests, analyzing sequence performance, and using conversion data to iterate on strategy
• Experience with AI-powered SDR and sales engagement platforms
• Previous experience at a high-growth startup where you've worn multiple hats and built programs from 0 → 1
• Familiarity with CDPs, data warehouses, or the modern data stack ecosystem
• SDR experience (optional): Direct experience as an SDR or BDR gives you the intuition for what messaging actually books meetings and what gets ignored