Product Marketing Manager

Akkodis is seeking a Product Marketing Manager for a Contract position. The role involves supporting B2B marketing strategies, developing product positioning, and leading cross-functional marketing programs to drive growth for advertising products.

Responsibilities:

• Support B2B marketing strategies to drive adoption and engagement for new and existing advertising products in partnership with Product, Sales, and Business Strategy
• Develop product positioning, messaging, naming, and value propositions for ads and promotions products
• Partner with Research and Analytics to develop deep audience insights that influence the product roadmap and surface business opportunities
• Lead large-scale marketing programs by collaborating with Product Management, Engineering, Comms, Events, Finance, and Analytics
• Support experimentation to reach product-market fit and execute marketing tactics to drive scalable growth for offsite ads and agency solutions

Requirements:

• 6+ years of professional experience in AdTech Product Marketing or Product Management within a corporate or startup environment
• Experience working in the CPG or Restaurant industry (in-house, agency, or consultancy)
• A proven history of driving successful go-to-market (GTM) launches that impact the bottom line and drive user adoption
• Highly analytical and comfortable with market sizing, forecasting, and campaign efficacy analytics
• Exceptional ability to collaborate with and build consensus among cross-functional teams (Sales, Strategy, Ops, and Senior Product Leadership)
• SQL experience preferred