Sr Product Marketing Manager

Kentik is the network intelligence platform for modern infrastructure teams, providing critical insights for network operations. The role involves leading product marketing efforts for Kentik's Cloud, Synthetics, and Security products, developing go-to-market strategies, and enhancing integrated product launch programs.

Responsibilities:

• Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions
• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market
• Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
• Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
• Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
• Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
• Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
• Create effective plays and enablement for sales and CS teams
• Work closely with product management to align marketing with product features and roadmap

Requirements:

• 4+ years experience in product or solutions marketing in a high growth software organization
• Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
• Experience defining and leading product launches in matrixed environments
• Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
• You must be comfortable communicating at all levels within Kentik, customers, and partners, including executive and C-level leaders
• You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
• A deep sense of ownership and accountability is required along with the ability to influence and inspire
• Strive for excellence with a sharp eye for messaging accuracy and alignment