Vice President, Marketing & General Manager, Medicare

eHealth, Inc. is a leading health insurance marketplace connecting millions of consumers to affordable, high-quality coverage. They are seeking a Vice President, Marketing & General Manager of Medicare to lead growth strategies and oversee the performance and profitability of the Medicare business unit.

Responsibilities:

• Partner on building the forecast, and operating plan for the Medicare business unit
• Aligns SLT and Medicare business unit behind the translation of corporate strategy into business unit strategy, connected to the forecast and growth roadmap priorities
• Develop the business case for growth, investment and resource prioritization to deliver against the organization’s financial goals
• Lead cross functional teams through resource prioritization and initiative progress
• Regularly share business results, roadmap progress, any risks & opportunities with the Executive Leadership Team
• Define outcome goals, KPIs, and performance dashboards
• Deliver revenue growth, CAC efficiency, and LTV expansion
• Conduct market research and competitor analysis to stay ahead of industry trends, regulatory changes, and customer needs
• Drives investment and prioritization tradeoffs that maximize enterprise value
• Represent the Medicare business in executive reviews and planning forums
• Ensure operational readiness for new products, partnerships, and capabilities
• Oversee paid media budget exceeding $100M, driving profitable customer acquisition and engagement across TV, Direct Mail, Social, SEM, email, partners and emerging channels
• Develop and execute a multi-year Medicare growth strategy
• Optimize full-funnel performance across ecommerce and telesales
• Leverage multi-touch attribution and marketing mix modeling
• Improve CAC while increasing lead quality and sales conversion
• Lead segmentation strategies across key Medicare audiences
• Build differentiated brand and creative platforms
• Oversee agency and vendor performance to ensure ROI and alignment
• Drive a culture of experimentation, testing, and data-driven optimization
• Ensure compliance with healthcare regulations and guidelines
• Marketing connected to a seamless customer experience builds trust and drives retention; ensure alignment across the full Medicare journey
• Represent the consumer & brand voice in product, service, and process design
• Develop a deep understanding of consumer personas and leverage insights to refine and align messaging, targeting strategies and customer experience
• Partner with Sales, Product, and Customer Care to reduce friction and increase conversion
• Connect digital and advisor-led interactions for consistency
• Develop lifecycle strategies that increase revenue and retention
• Ensure compliance with CMS and healthcare regulatory standards
• You will evaluate, prioritize, and scale marketplace opportunities such as: Prescription drug savings and comparison tools, Medication management and adherence programs, OTC and Flex Card marketplace experiences, Benefit navigation and utilization tools, Supplemental insurance cross-sell, Transportation, DME, and chronic care support partnerships
• Develop business cases, negotiate strategic partnerships, oversee integration into digital and telesales workflows, and ensure strong financial returns

Requirements:

• 15+ years of senior leadership experience in general management, marketing, or both
• Ability to scale consumer businesses
• Deep experience in performance marketing and ROI optimization
• Healthcare or Medicare experience strongly preferred
• Experience managing large paid media budgets ($100M+)
• Strong financial acumen and operating plan management
• Data-driven decision maker with strong analytical capabilities
• Excellent leadership and team-building skills, with the ability to inspire and manage cross-functional teams to achieve business objectives
• Exceptional communication and storytelling skills, able to articulate complex concepts concisely to various stakeholders
• Strong project management skills, with the ability to juggle multiple priorities and ensure timely delivery across diverse teams and stakeholders