Lead Industry Marketing Manager - Healthcare

Hyland is a company focused on providing innovative solutions in the healthcare sector, and they are seeking a Lead Industry Marketing Manager to drive pipeline and revenue growth through integrated marketing plans. The role involves collaborating with sales and marketing teams to develop go-to-market strategies and execute campaigns that align with business objectives.

Responsibilities:

• Operate as a trusted advisor to business leaders and sales; lead the development, execution and management of the most complex and high risk marketing strategies and campaign themes
• Partner with other marketing and sales areas, such as demand creation, sales enablement and market intelligence, to ensure effective execution of campaign programs
• Develop and manage marketing plan and budget in support of sales goals
• Own and promote the marketing plan; this includes, but is not limited to: market analysis, budget management, competitive analysis, segmentation, targeting, positioning, messaging, content plan, awareness, demand generation, product launch management, & customer marketing
• Forecast, measure, analyze and report on the impact of programs; use this information to develop and lead recommendations and program modifications
• Research, design and manage live events that support the marketing campaign theme; ensure there is a cohesive pre-event, at-event and post-event strategy
• Evaluate, select and manage vendors that contribute to local demand creation programs, including event venues and services, digital marketing agencies, direct mail providers and list brokers
• Educate sales on new and planned global, regional and local marketing activities
• Develop value-based social media plans in partnership with Corporate Communications team
• Maintain comprehensive knowledge library of marketplace trends, marketing content and messaging, value propositions, customers, partner network and company software solutions as relevant to the sales and marketing of solutions
• Operate as an innovative thought leader among the team; contribute significantly to the overall growth and quality of the department
• Mentor, coach and train other team members

Requirements:

• Bachelor's degree in Marketing or industry-related field
• Significant marketing experience in high-tech business-to-business environment
• Experience developing marketing plans and budgets
• Expertise in preparing, presenting, advocating and defending innovative ideas in group settings within cross-functional teams
• Microsoft Windows and Office proficient
• Excellent oral and written communications skills that demonstrate a professional demeanor and the ability to interact with others with discretion and tact
• Excellent collaboration skills, applied successfully within team as well as with other areas
• Highly organized and experienced at successfully multi-tasking
• Self-motivated with the ability to complete projects in a timely manner with minimal oversight
• Keen attention to detail
• Up to 40% travel time required
• Or an equivalent combination of education and experience sufficient to successfully perform the principal duties of the job