Thermo Fisher ScientificRemote
Sr Manager, Global Strategic Marketing
United States of America
Full Time
1 week ago
H1B Sponsor Likely
Key skills
B2B MarketingDiagnostics Market KnowledgeLife Sciences Industry KnowledgeMarketing Mix ManagementDistributor MarketingIntegrated Campaign ExecutionPersona-based MarketingSegment-driven StrategiesAccount-Based Marketing (ABM)OEM/Private Label ModelsChannel Partner ManagementAnalytical SkillsStakeholder ManagementRProduct ManagementCommunicationSales
About this role
Thermo Fisher Scientific is a global leader in serving science, and they are seeking a Sr. Manager for Global Strategic Marketing. This role involves driving growth across diagnostic services and niche diagnostics portfolios through data-driven marketing programs and account-based marketing initiatives.
Responsibilities:
- Own and execute the global marketing mix across channels, optimizing digital, events, partnerships, distributor programs, and field marketing to drive demand and pipeline
- Define target segments and buyer personas, building tailored strategies for complex B2B buying groups
- Lead account-based marketing (ABM) initiatives for strategic and high-value accounts in partnership with commercial teams
- Develop and execute distributor marketing programs, enabling channel partners with tools, campaigns, and messaging to drive in-market growth
- Develop and implement positioning and messaging aligned to customer needs, market trends, and competitive dynamics
- Design and execute integrated campaigns that deliver measurable business impact across the funnel
- Partner cross-functionally with product management, sales, R&D, and regional marketing to ensure alignment and execution
- Measure, analyze, and optimize performance using data-driven insights to continuously improve campaign effectiveness and ROI
- Own marketing budget planning and tracking, ensuring effective allocation of resources, monitoring spend, and optimizing ROI across programs
Requirements:
- Bachelor's degree in marketing, healthcare, or related field of study
- 7+ years of Experience in B2B marketing within diagnostics, life sciences, or other complex, regulated industries
- Diagnostics market and customer knowledge
- Strong track record of managing the full marketing mix, including distributor/channel marketing, and executing integrated campaigns
- Experience developing persona-based and segment-driven strategies
- Hands-on experience with account-based marketing (ABM) in a global or enterprise environment
- Experience supporting OEM or private label models
- Experience working with distributors, channel partners, or indirect sales models
- Ability to operate at both strategic and executional levels in a matrixed organization
- Strong analytical, communication, and stakeholder management skills