Senior Product Marketing Manager, Life Sciences

Datavant is a data collaboration platform trusted for healthcare, dedicated to making health data secure and accessible. They are seeking a Senior Product Marketing Manager to lead the positioning and go-to-market strategy for their life sciences data platform, translating complex offerings into compelling narratives and driving impactful launches.

Responsibilities:

• Lead the strategy, positioning, and go-to-market execution for Datavant’s data connectivity products
• Own the end-to-end product marketing function, including messaging/positioning, segmentation, launches, sales enablement, and market intelligence
• Partner cross-functionally with Product, Sales, and Solutions leadership to translate complex offerings into clear, differentiated value propositions for customers across healthcare, life sciences, and ecosystem stakeholders
• Drive category leadership by shaping narratives around data connectivity, privacy-preserving linkage, and real-world data
• Establish repeatable GTM processes and ensures tight alignment between product strategy and revenue outcomes
• Act as the voice of the market internally and the voice of the product externally
• Define and evolve Datavant’s product positioning, messaging, and narrative across key customer segments and verticals
• Lead end-to-end go-to-market strategy for new products, features, and partnerships
• Partner with Product to influence roadmap based on market needs, customer insights, and competitive dynamics
• Enable Sales and Customer Success with clear value propositions, content, and tools that drive pipeline and expansion
• Develop and maintain deep understanding of customers, buyers, and competitors to inform strategy
• Drive category creation and thought leadership in data connectivity, interoperability, and privacy-preserving data exchange
• Establish and operationalize GTM processes, ensuring consistency and quality across launches
• Track and analyze performance of messaging and launches, iterating based on data and feedback

Requirements:

• 5-7 years of experience in product marketing, with leadership experience in B2B technology or healthcare/data platforms
• Proven track record of leading successful go-to-market strategies and driving measurable business impact
• Strong ability to translate complex technical products into clear, compelling messaging
• Experience collaborating with and influencing cross-functional leaders across Product, Sales, and executive leadership in a fast-paced environment
• Deep customer empathy and experience conducting market, user, and competitive research
• Exceptional written and verbal communication skills
• Analytical mindset with comfort using data to inform decisions and measure success
• Familiarity with healthcare, life sciences, data infrastructure, or privacy-preserving technologies is strongly preferred