Growth Marketing Strategist

School of Bots is a company that specializes in growth marketing for elite client accounts. They are seeking a Growth Marketing Strategist to manage client relationships, implement DM funnel strategies, and drive measurable business impact through innovative marketing techniques.

Responsibilities:

• Own the strategic and relationship outcomes for 8 elite client accounts
• Turn audience attention into predictable revenue through DM funnel strategy, AI-enabled execution, and disciplined pod leadership
• Create clarity, certainty, and measurable business impact
• Drive $30,000 or more in monthly revenue per client that is clearly tracked to our work
• Meet activation goals: first funnel live in 7–10 business days, revenue tracking by the first launch, six-month and twelve-month retention met
• Plan, launch, improve, and scale direct message funnels for evergreen offers and product launches
• Submit complete campaign briefs before work begins
• Watch revenue performance and adjust the funnel plan when needed
• Send weekly insights and recommendations based on results
• Lead the client relationship and give clear, confident guidance
• Celebrate client wins weekly in Slack in internal team channel and in client channels
• Create new Playbooks and maintain accuracy of existing Playbooks for all strategies we run for clients
• Advise on Instagram content that grows audience and drives sales with an even split each week between reach content and buyer content
• Support weekly key performance indicators by guiding organic and paid direct message entry points with what is working on Instagram and across our clients
• Build trust with clear and proactive recommendations on content priorities and results
• Research trends on Instagram and across clients
• Ideate and advise on topics, hooks, and formats that feed the funnels
• Run weekly feedback loops: review the client’s content, show which funnels get the most views, show which funnels get the most customers, and recommend an even split between the two
• Keep copy and technical work aligned through clear, asynchronous updates
• Hold high quality standards for builds, data, and copy

Requirements:

• 3-5+ years of interfacing with multiple clients directly
• 3–5+ years working with creator-led / content-led businesses, and managing: Info product / education models, Digital marketing funnels, Launch strategy, lead generation, content-driven sales
• Strong understanding of: Instagram organic content fundamentals, Funnels, webinars, organic content systems, Email + landing page platforms, Paid media fundamentals, Instagram/Facebook culture, behavior, and trends
• Strong communication and decision-making under pressure
• Experience managing high-profile clients
• Be highly comfortable using AI in your daily workflow
• Proactively suggest new AI use cases that remove repetitive work
• Leverage AI to accelerate strategy, analysis, QA, and communication
• Help refine internal AI tools through ongoing feedback