Product Marketing Manager

Infotree Global Solutions is seeking a Product Marketing Manager to support the go-to-market strategy for the U.S. State & Local business. The role involves driving messaging and positioning for product launches, creating marketing assets, and partnering with enablement teams to educate sellers and partners.

Responsibilities:

• Support the go-to-market playbook for the U.S. State & Local business by identifying key personas, sizing the market and understanding the competitive landscape
• Drive messaging and positioning for product launches and feature updates
• Create compelling messaging and assets for campaign and regional marketing activity to articulate how CLIENT’s solutions uniquely address Public Sector challenges
• Partner with enablement to educate our Public Sector sellers and partners
• Gather feedback from representative customers, and relay that intel back to our product, security, integrations, and marketing teams

Requirements:

• 5+ years of B2B SaaS product marketing experience
• B2B SaaS Product Marketing
• State & local identity regulations
• State & local security regulations
• State & local programs
• State & local challenges
• Prefer an understanding of State & Local identity and security regulations, programs, and challenges
• Proven track record of marketing to decision makers and influencers
• Ability to drive complex, cross-functional projects in a highly dynamic environment
• Strong storytelling and presentation skills for various audiences including content creation, sales enablement and thought leadership (we'd love to see samples of your work) for internal stakeholders and external audiences
• Marketing to decision makers
• Marketing to influencers
• Driving complex cross-functional projects
• storytelling presentation skills
• content creation
• sales enablement thought leadership