Senior Digital Engagement Manager, Customer Success

Calix is a company focused on transforming and future-proofing Communication Service Providers' businesses through its AI-powered platform. The Senior Digital Engagement Manager, Customer Success is responsible for designing and executing scalable digital engagement programs that enhance customer adoption and retention throughout the customer lifecycle.

Responsibilities:

• Design and execute integrated digital engagement campaigns that support onboarding, adoption, product utilization, lifecycle milestones, renewal readiness, and expansion awareness
• Own campaign strategy, planning, execution, and optimization across email, in-app, and other digital channels aligned to Customer Success priorities
• Build and maintain scalable lifecycle programs and campaigns based on customer segments, usage signals, and success milestones
• Partner with Customer Success, Product Marketing, Sales, and Support to align messaging, timing, and targeting across the post-sale customer programs
• Engage Marketing and Success Operations teams to execute and report on the programs
• Implement and optimize lead and engagement flows to ensure the right customers receive the right messages at the right time
• Leverage account-based and segment-based strategies to support high-value customers and strategic initiatives
• Track, analyze, and report on engagement performance, adoption indicators, and lifecycle impact; continuously refine programs based on insights
• Serve as a subject-matter expert on Customer Success digital engagement best practices, tools, and measurement

Requirements:

• 7–10+ years of experience in B2B digital engagement, lifecycle marketing, campaign management, or Customer Success marketing, preferably in SaaS or technology
• Proven experience designing and executing multi-channel campaigns tied to customer adoption, engagement, or retention outcomes
• Strong hands-on experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Salesforce, and related engagement tools; experience with intent or account-based platforms (e.g., 6sense) is a plus
• Demonstrated ability to translate Customer Success goals into scalable, measurable digital programs
• Strong analytical skills with experience using data to inform targeting, optimize performance, and demonstrate impact
• Excellent written and verbal communication skills; comfortable influencing cross-functional partners without direct authority
• Highly organized, detail-oriented, and able to manage multiple campaigns and priorities in a fast-paced environment