Lotus United is a creative company that partners with iconic brands to enhance retail experiences. They are seeking a Content Marketing Manager who will be responsible for content creation, photo and video production, and driving marketing results across multiple channels.
Responsibilities:
- Coordinate photo and video shoots including scheduling, creative direction and logistics
- Manage a network of freelance photographers, videographers, and editors to ensure consistent brand quality and on-time delivery
- Produce and edit short-form video content for social media, email campaigns, and website
- Maintain a library of photo and video assets for use across all marketing channels
- Develop and publish content across social channels including LinkedIn, Facebook, and Instagram
- Design graphics and visual assets for social media, email campaigns, and sales materials that maintain brand consistency across all channels
- Build and manage email campaigns including promotional sends and nurture sequences to support lead generation and client retention
- Write and publish blog posts covering retail trends, project highlights, and industry insights
- Create and update sales decks, web pages, and case study materials that reflect the quality and craft of our work
- Translate complex project narratives into compelling visual and written content for B2B audiences
- Work closely with the sales team to ensure all materials are accurate, polished, and on brand
- Collect, analyze, and report on performance data across all channels
- Share insights and recommendations to continuously improve content strategy
Requirements:
- Bachelor's degree in Marketing, Visual Communications, Design, Video Production, Fine Arts or a related field
- 3-5 years of proven, hands-on experience with demonstrated career progression in a marketing role
- Demonstrated B2B marketing experience, including working directly with a sales team to support brand building and content strategy
- Strong visual production skills across graphic design, video editing, and digital content creation - with proficiency in Adobe Creative Suite including Photoshop, Illustrator, InDesign and Premiere Pro
- Media-oriented background with a strong eye for visual storytelling and brand consistency
- Strong writer who can translate B2B project narratives into compelling content for multiple channels
- Working understanding of AI tools such as Claude, ChatGPT, Copilot, and Gemini
- Experience managing a content calendar and juggling multiple projects simultaneously
- Solid understanding of SEO fundamentals and content strategy
- Proficiency with analytics tools and comfort working with performance data
- Proven experience building and managing email workflows and marketing automations
- A portfolio demonstrating design, written content, and video work is strongly preferred