Director of Content Marketing & Media

Luxury Presence is building the AI growth platform for real estate, and they are seeking a Director of Content Marketing & Media to own the content operation that powers their inbound pipeline and builds their audience. This role involves leading SEO-driven content strategy, multi-format editorial production, and audience growth across various platforms, with a focus on measurable outcomes such as organic traffic and MQLs.

Responsibilities:

• Own the content strategy that drives organic search traffic, MQLs, and pipeline contribution
• Partner with the SEO team to align content production with keyword strategy, topic clusters, and technical SEO priorities
• Lead the company’s content approach to AI search surfaces (Google AI Overviews, ChatGPT, Perplexity), building workflows that increase Luxury Presence’s citation and mention rates across LLM-driven discovery
• Use data to evaluate content performance and make strategic calls on where to invest editorial resources
• Build and run a structured content operation that ships on schedule across all formats: blog, newsletter, webinars, white papers, lead magnets, research reports, CEO OpEds, keynote scripts, and event content
• Establish production calendars, editorial workflows, quality standards, and review cycles that maintain a high bar at increasing volume
• Expand the newsletter’s reach, engagement, and pipeline contribution as a core distribution channel
• Oversee webinar and event content production that showcases Luxury Presence’s leadership and generates demand
• Direct the production of thought leadership content, including CEO-bylined pieces for top-tier publications, conference keynotes, and panel preparation
• Own audience development strategy across YouTube, TikTok, Instagram, LinkedIn, and Facebook, with clear growth targets for followers, subscribers, and engagement rates on each platform
• Set platform-specific content strategies that account for algorithmic behavior, format trends, and audience preferences on each channel
• Oversee video content production, including Luxury Presence’s YouTube shows, providing creative and editorial direction on pacing, packaging, titles, and thumbnails to maximize reach and retention
• Build and manage the derivative content pipeline, turning long-form content into high-performing short-form social assets optimized for each platform
• Track and report on audience growth, engagement metrics, and content performance across all social channels, using data to inform programming and distribution decisions
• Experiment with new formats, features, and emerging platforms to stay ahead of how audiences consume content
• Build and lead a content team spanning editorial, video production, and social media
• Expand the existing contributor and freelancer network to increase capacity for blog production, expert interviews, and specialized content
• Integrate AI tools into content production workflows to accelerate ideation, drafting, optimization, repurposing, and distribution at a pace and scale that would not be possible with a traditional content operation
• Establish clear operating rhythms, reporting cadences, and accountability structures across the team
• Build and manage the Presence® Talent Network, a roster of top-producing agents and creators who serve as on-camera talent and content collaborators
• Coordinate talent communications, earned media placements, and influencer activity in partnership with the PR function
• Amplify content through coordinated distribution across owned, earned, and paid channels

Requirements:

• 7 to 12 years in content marketing, media, editorial, or demand generation environments
• Proven experience building content engines that drove measurable organic traffic, MQLs, and pipeline
• Track record growing social media audiences with platform-native content across YouTube, TikTok, Instagram, LinkedIn, and Facebook
• Strong working knowledge of SEO strategy, keyword research, and how search algorithms affect content decisions
• Experience using AI tools to accelerate content production, from ideation and drafting through optimization and repurposing
• Experience producing or overseeing video content, ideally YouTube or recurring show formats
• Track record of managing multi-format editorial operations: blogs, newsletters, webinars, lead magnets, research reports, and event content
• Experience building and managing content teams that include a mix of full-time staff, freelancers, and contributors
• A portfolio or body of work that demonstrates strong editorial judgment, contemporary taste, and results
• You think about content in terms of pipeline and revenue, not just pageviews and engagement
• You are equally comfortable setting editorial standards and understanding funnel conversion
• You are AI-forward
• You think like an audience builder
• You build systems and processes that scale
• You thrive in fast-moving, ambiguous environments and maintain velocity even when priorities shift
• You take full ownership of outcomes, even when execution depends on contributors, freelancers, and cross-functional partners
• Familiarity with AI search discoverability is a significant plus