Digital Marketing Manager

LHH is partnering with a travel services client to recruit a Digital Marketing Manager for their team. In this role, you will implement in-house marketing campaigns to drive brand awareness and sales, manage paid media campaigns, and develop the brand's first email marketing program.

Responsibilities:

• Join the organization as the founding marketing hire, working directly with the CEO to implement and own in-house marketing campaigns that drive brand awareness and visibility, digital sales, leads and conversion
• Own, build and scale paid media campaigns and strategy, focused on Meta Ads, Google and Bing/Microsoft ads
• Manage the brand’s social media pages with a primary focus on Facebook, building and engaging with the brand audience through community engagement efforts
• Build the brand’s first-ever email marketing program, vetting vendors and technology, implementing the tool, and scaling the email marketing program to drive sales, brand awareness and customer engagement
• Track channel partner promotions and manage a campaign and content calendar, aligning digital campaigns with partner promotions, sales and deals
• Support other integrated marketing, communications and creative initiatives, as needed

Requirements:

• 5+ years of consumer-facing, integrated digital marketing experience with in-depth skills in paid search, paid social, social media management and email marketing
• Experience in the travel, tourism or similar industry
• Experience reviewing campaign and site performance metrics and optimizing campaigns and strategy based on findings
• Proficiency in Google Ads, Google Analytics, Meta Ads, email marketing tools and similar
• Comfort in a start-up environment as the sole marketing generalist and subject-matter expert
• Experience in the travel industry or similar spaces
• Bachelor's degree
• Proficiency in CMS tools and Adobe Creative Suite