Digital Marketing Manager

Ardelyx, Inc. is a publicly traded biopharmaceutical company focused on developing innovative medicines for unmet medical needs. The Digital Marketing Manager will execute and optimize digital marketing strategies to drive brand growth and enhance the company's digital presence across various channels.

Responsibilities:

• Lead digital marketing campaigns across platforms, including Google Ads, Linkedln, Facebook, and other relevant channels. Ensure alignment with brand goals and compliance with industry regulations
• Oversee SEO, GEO and SEM initiatives, including keyword research, content optimization, and performance tracking, to enhance organic and paid search presence
• Coordinate and manage multiple campaigns and projects, collaborating with cross-functional teams and external partners
• Ensure on-time, on-budget delivery of digital marketing assets, websites, social media posts, and CRM emails
• Analyze internal and external data to assess campaign effectiveness, generate insights, and provide actionable recommendations
• Define and track key performance indicators (KPls) and adjust strategies as needed to optimize ROI
• Partner with external agencies and vendors to drive digital tactics, including patient and healthcare professional (HCP) websites, digital media, social channels, and CRM email campaigns
• Monitor performance to ensure partners meet objectives and deliver high-quality work
• Identify and implement digital enhancements based on data insights and industry best practices
• Continuously monitor and refine campaign elements to improve engagement and achieve digital marketing goals

Requirements:

• Bachelor's degree in Marketing, Communications, or Business with 5+ years of experience in digital marketing, preferably in the pharmaceutical or healthcare industry, or equivalent experience
• Proven track record in managing digital campaigns across platforms such as Google Ads, Linkedln, and Facebook
• Proficiency in SEO/SEM principles, including keyword research and content optimization
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Ability to interpret complex data sets and derive actionable insights that align with business objectives
• Excellent written and verbal communication skills, with a talent for presenting data and insights in a clear, compelling manner
• Experience with media, buying and planning, understanding omni-channel, ecosystem, decipher marketing analytics to help make effective marketing decisions
• Ability to work collaboratively and manage multiple projects simultaneously
• Ability to travel up to 10-15%