Digital Marketing Manager

Iron Orchid Designs (IOD) is seeking a highly organized and creative Digital Marketing Manager to coordinate and implement digital marketing strategies. This role involves managing campaigns, executing marketing pipelines, and producing in-house copy across various platforms, ensuring a consistent brand voice.

Responsibilities:

• Execute marketing strategies developed by the Marketing Director
• Manage marketing calendars, campaign timelines, and launch pipelines within Monday.com
• Ensure all campaigns and deliverables move efficiently from planning to execution
• Coordinate cross-channel launch implementation across email, social media (Instagram, Facebook, Pinterest), blog, YouTube, and paid advertising
• Write and manage in-house marketing copy, including:
• Email campaigns (Klaviyo)
• Product launch messaging
• Social media captions
• Blog posts
• YouTube titles and descriptions
• Maintain a consistent, relational brand voice across all platforms
• Leverage AI tools (such as ChatGPT or similar platforms) to support drafting and workflow efficiency while preserving authenticity and brand tone
• Coordinate contractors, videographers, editors, designers, and internal contributors to ensure high-quality, on-brand content
• Oversee video publishing workflows for YouTube and social platforms, including basic SEO optimization and asset management
• Manage blog publishing schedules and campaign alignment
• Coordinate asset collection, deadlines, and scheduling for content submitted by the IOD Artisan Team and Influencers
• Select and curate compelling photo assets that align with the brand aesthetic in the DIY, craft, and home décor space
• Utilize Canva to create brand-consistent marketing materials

Requirements:

• Minimum 3 years of experience in digital marketing
• Demonstrated copywriting experience
• Experience writing email campaigns and promotional content
• Strong organizational skills and experience managing workflows in project management tools (Monday.com preferred)
• Experience executing multi-channel campaigns
• Working knowledge of YouTube publishing and optimization, or willingness to learn
• Experience with Klaviyo or a similar platform
• Proficiency in Canva
• Strong visual sensibility and creative judgment
• Ability to work independently in a fast-paced remote environment
• Experience in craft, DIY, interior design, home décor, styling, or related creative industries
• Experience supporting product launches
• Familiarity with Pinterest strategy, YouTube strategy, and Shopify