SEO Content Marketing Manager

Adoreal is a fast-growing vertical SaaS company focused on enhancing consumer experiences in elective medicine. They are seeking an experienced SEO Content Marketing Manager to lead the strategy and execution of editorial content, ensuring it is optimized for search and engages clients' audiences effectively.

Responsibilities:

• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts
• Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search
• Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market
• Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts
• Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments
• Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms
• Write descriptive and directive LLM prompts for various projects within the marketing organization
• Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive
• Develop and execute a comprehensive content calendar aligned with SEO goals, product launches, and brand narrative
• Write, edit, and proofread high-quality blog posts, whitepapers, and landing page copy that adheres to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) principles
• Perform in-depth keyword research and on-page optimization (meta tags, internal linking, header structures) to improve organic visibility
• Oversee the content production pipeline, ensuring all assets are delivered on time and meet quality standards
• Monitor content performance using tools like Google Search Console and Google Analytics 4; use data to pivot strategies and improve ROI
• Work closely with technical SEO and development teams to ensure content is properly indexed and rendered

Requirements:

• 7+ years of professional copywriting or copy editing experience, with at least 4 years focused on SEO-driven content
• Proven track record of improving organic search rankings and traffic through content optimization, ideally for multi-client accounts
• Hands-on experience with keyword research tools like SEMRush & AI-driven tools for content creation
• Portfolio demonstrating versatility across web copy, social media, PPC ads, and long-form content
• Strong understanding of technical SEO fundamentals (metadata, schema markup, internal linking, local SEO, etc.)
• Experience editing AI-generated content with a critical eye for accuracy, tone, and brand alignment
• Ability to juggle multiple client accounts and deadlines without sacrificing quality
• Self-motivated, proactive, and comfortable taking initiative without constant direction
• Excellent communication skills and ability to provide constructive feedback to diverse teams
• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent experience)
• Experience writing for healthcare, medical aesthetics, or beauty industries
• Familiarity with medical marketing compliance and regulations
• Experience with content management systems (WordPress, Webflow, etc.)
• Knowledge of analytics platforms (Google Analytics, Search Console)
• Background in an agency or multi-client environment