FedEx Dataworks is building the future of value chain intelligence, and they are seeking a Marketing Manager for Growth to create and capture market demand. This role involves developing and owning the growth marketing strategy, executing multi-channel marketing campaigns, and managing the growth marketing team.
Responsibilities:
- Develop and own the end-to-end growth marketing strategy, from awareness to demand generation
- Design and execute multi-channel marketing campaigns (digital, events, content) to identify, attract and engage our target enterprise audience for our pilot program
- Build and manage the growth marketing team, fostering a culture of data-driven experimentation and high performance
- Partner closely with the Strategic Initiatives & Partnerships, Product Strategy and General Managers across product spaces to ensure tight alignment on lead generation and pipeline development as well as product roadmap feedback
- Own marketing analytics, defining, tracking, and reporting on KPIs to measure success and inform strategy
- Be an early adopter of AI tooling to drive prospects through the funnel
- Plan and execute FedEx Dataworks' presence at industry conferences, executive forums, and hosted events — from strategic selection and content programming to on-site experience and post-event pipeline follow-through
Requirements:
- Bachelor's Degree/equivalent in business, finance, marketing or other directly related discipline
- Five (5) years directly related experience in planning and analyses
- Demonstrated computer skills
- Strong basic management, human relations, communication and analytical skills
- Extensive experience in B2B growth marketing or product marketing
- Proven track record of building successful GTM plans for enterprise SaaS or data products
- Ability to distill complex technical concepts into clear, compelling value propositions
- Experience building and leading a small team
- Data-obsessed, using analytics to make decisions and prove the impact of work