Senior Digital Engagement Manager, Customer Success

Calix is a company that empowers Communication Service Providers (CSPs) to transform their businesses through a cloud-first, AI-powered platform. The Senior Digital Engagement Manager, Customer Success is responsible for designing and executing digital engagement programs to drive customer adoption and retention, partnering closely with various teams to enhance customer outcomes.

Responsibilities:

• Design and execute integrated digital engagement campaigns that support onboarding, adoption, product utilization, lifecycle milestones, renewal readiness, and expansion awareness
• Own campaign strategy, planning, execution, and optimization across email, in-app, and other digital channels aligned to Customer Success priorities
• Build and maintain scalable lifecycle programs and campaigns based on customer segments, usage signals, and success milestones
• Partner with Customer Success, Product Marketing, Sales, and Support to align messaging, timing, and targeting across the post-sale customer programs
• Engage Marketing and Success Operations teams to execute and report on the programs
• Implement and optimize lead and engagement flows to ensure the right customers receive the right messages at the right time
• Leverage account-based and segment-based strategies to support high-value customers and strategic initiatives
• Track, analyze, and report on engagement performance, adoption indicators, and lifecycle impact; continuously refine programs based on insights
• Serve as a subject-matter expert on Customer Success digital engagement best practices, tools, and measurement

Requirements:

• 7–10+ years of experience in B2B digital engagement, lifecycle marketing, campaign management, or Customer Success marketing, preferably in SaaS or technology
• Proven experience designing and executing multi-channel campaigns tied to customer adoption, engagement, or retention outcomes
• Strong hands-on experience with marketing automation and CRM platforms such as Salesforce Marketing Cloud, Salesforce, and related engagement tools; experience with intent or account-based platforms (e.g., 6sense) is a plus
• Demonstrated ability to translate Customer Success goals into scalable, measurable digital programs
• Strong analytical skills with experience using data to inform targeting, optimize performance, and demonstrate impact
• Excellent written and verbal communication skills; comfortable influencing cross-functional partners without direct authority
• Highly organized, detail-oriented, and able to manage multiple campaigns and priorities in a fast-paced environment