Director, Product Marketing

Pluralsight is a leading learning platform dedicated to advancing the technology skills of the workforce. They are seeking a strategic Director of Product Marketing to lead their product marketing function, focusing on go-to-market strategies, messaging, and customer engagement to drive growth across their platform.

Responsibilities:

• Own and evolve Pluralsight’s product positioning, messaging, and value propositions across key audiences (enterprise, tech teams, and individual learners)
• Define and refine pricing and packaging strategies that align to customer segments, willingness to pay, and market dynamics
• Translate complex technical capabilities into clear, compelling narratives
• Ensure consistency across all customer touchpoints
• Lead go-to-market planning for new product / solution launches and major releases
• Define launch strategies, segmentation, pricing/packaging inputs, and success metrics
• Partner with Product to influence roadmap innovation based on market insights and customer needs
• Collaborate with Demand Gen and Growth teams to drive pipeline, conversion, and adoption
• Build and scale sales enablement programs, including pitch decks, battlecards, and competitive positioning
• Equip Sales and Customer Success teams with the tools and messaging needed to win and expand accounts
• Develop deep understanding of target personas, industries, and competitive landscape
• Leverage data, research, and customer feedback to inform strategy and messaging
• Act as the voice of the customer internally
• Build, mentor, and lead a high-performing product marketing team
• Establish Ways of Working processes, strategic launch frameworks, and metrics for excellence
• Foster strong cross-functional collaboration across the organization
• Ensure on-time, high-quality launches with clear cross-functional alignment
• Increase attach rates and expansion ARR for new solutions across the Portfolio
• Drive pipeline contribution targets tied to key solution launches
• Improve sales readiness scores and reduce ramp time for new product messaging
• Build a scalable PMM function with clear launch frameworks and repeatable GTM processes
• Grow and retain top talent within the PMM team

Requirements:

• Proven leadership experience: leading product marketing teams, successful solution launches, and scaling GTM strategies
• Turnaround Experience: Proven track record of navigating complex organizational pivots
• Experience owning or partnering on Analyst Relations (e.g., Gartner, Forrester) to shape market perception and influence category positioning
• Refined B2B Product Marketing skills: exceptional storytelling and communication skills; deep understanding of enterprise buyers and technical audiences; and, the ability to influence cross-functional stakeholders at all levels
• B2B SaaS Mastery: 8-10+ years in product marketing, preferably in B2B SaaS, learning platforms, or developer-focused products