Segment Marketing Manager, Financial Services & Insurance

Anthropic is a public benefit corporation focused on creating reliable and interpretable AI systems. They are seeking a Segment Marketing Manager for Financial Services & Insurance to develop and execute marketing strategies that drive awareness and adoption of their AI products in this sector.

Responsibilities:

• Develop and own the marketing strategy for the Financial Services & Insurance segment, including positioning, messaging, campaign planning, and go-to-market coordination in close partnership with Sales
• Create and execute integrated marketing programs — spanning digital, content, events, and partner channels — designed to generate pipeline and accelerate the sales cycle for enterprise prospects in this vertical
• Build a deep understanding of the competitive landscape, buyer personas, and AI adoption patterns specific to financial services and insurance, and translate those insights into actionable marketing strategies
• Develop segment-specific content including case studies, solution guides, thought leadership pieces, and enablement materials that speak to the priorities and pain points of this industry
• Collaborate cross-functionally with product, sales, communications, design, and research teams to ensure marketing efforts are aligned with product capabilities and business objectives
• Design and implement ABM campaigns for top strategic accounts
• Manage relationships with industry analysts, event organizers, and strategic partners to expand Anthropic's reach and credibility within the segment
• Define and track key performance metrics for segment marketing programs, using data to continuously optimize campaigns and report on impact to leadership
• Stay current with regulatory developments, industry trends, and evolving AI adoption dynamics in financial services to inform marketing positioning and content strategy