Infotree Global Solutions is seeking a Product Marketing Manager to support their U.S. State & Local business. The role involves driving messaging and positioning for product launches, creating compelling marketing assets, and collaborating with various teams to address Public Sector challenges.
Responsibilities:
- Support the go-to-market playbook for the U.S. State & Local business by identifying key personas, sizing the market and understanding the competitive landscape
- Drive messaging and positioning for product launches and feature updates
- Create compelling messaging and assets for campaign and regional marketing activity to articulate how solutions uniquely address Public Sector challenges
- Partner with enablement to educate our Public Sector sellers and partners
- Gather feedback from representative customers, and relay that intel back to our product, security, integrations, and marketing teams
Requirements:
- 5+ years of B2B SaaS product marketing experience
- Proven track record of marketing to decision makers and influencers
- Ability to drive complex, cross-functional projects in a highly dynamic environment
- Strong storytelling and presentation skills for various audiences including content creation, sales enablement and thought leadership (we'd love to see samples of your work) for internal stakeholders and external audiences
- An understanding of State & Local identity and security regulations, programs, and challenges