Senior Performance Marketing Manager

IDC is seeking a results-driven Senior Performance Marketing Manager to lead integrated demand generation across North America. This role is responsible for building and executing full-funnel marketing strategies that drive qualified pipeline and measurable revenue impact for IDC’s solution portfolio.

Responsibilities:

• Lead the development and execution of integrated, multi-channel demand generation strategies aligned to revenue goals, driving cohesive messaging and measurable pipeline growth across digital, content, paid, and regional programs
• Own the full campaign lifecycle—from planning through optimization—across email, paid media, content, events, and account-based initiatives
• Partner with marketing automation and database teams to build high-performing nurture programs that convert engagement into high-quality MQLs and tangible pipeline contribution
• Design and optimize the end-to-end customer journey, aligning messaging and research-driven content to each stage of the funnel to efficiently move prospects from awareness to conversion while driving both quality and volume of MQL creation
• Act as a true revenue partner to sales and SDR teams, ensuring alignment on targeting, follow-up processes, and pipeline goals, with shared accountability for lead quality, conversion, and revenue outcomes
• Drive results through rigorous performance monitoring and in-flight optimization, using data and funnel insights to refine targeting, messaging, and spend allocation while delivering clear, executive-ready reporting on pipeline impact and ROI
• Energize and mentor team members while fostering a culture of accountability and performance
• Collaborate cross-functionally with product marketing, field and ABM marketing, analysts, sales, content, regional teams, and operations to ensure strategic alignment and maximum market impact

Requirements:

• 8 + years of B2B marketing experience with deep expertise in integrated demand generation and full-funnel campaign strategy
• Proven success driving measurable pipeline growth in a complex, multi-touch sales environment
• Strong understanding of audience segmentation, buyer journey mapping, and performance-driven messaging
• Demonstrated success building and optimizing paid digital programs across LinkedIn, Google, and other performance channels, with clear impact on pipeline growth and cost efficiency
• Experience working closely with sales teams in a shared-revenue model, with strong relationship-building skills
• Analytical, data-driven mindset with the ability to translate insights into decisive action
• Excellent project management and prioritization skills, with the ability to manage multiple high-visibility initiatives simultaneously
• Hands-on experience with marketing automation platforms (ie. Marketo), as well as knowledge of modern marketing technology platforms (ie. Salesforce, 6sense, Drift)
• Bachelor's degree in Marketing, Business, or related field; advanced degree a plus
• A proactive, energetic leadership style with a bias toward action and continuous improvement