Program Management Manager (Lead) - YouTube - Shared

Google Operations Center is seeking a strategic and people-focused YTM POD Manager to lead a portfolio of high-impact Viewer and Creator channel programs. This role involves managing the Strategic Program & Operations Leads and driving program vision, organizational alignment, and business outcomes at scale.

Responsibilities:

• Own the overarching strategy and vision for Viewer and Creator channel programs across regions
• Provide direction to Viewer & Creator Leads, ensuring alignment with business goals and marketing priorities
• Identify growth opportunities, channel expansion strategies, and investment priorities
• Drive long-term planning including annual roadmaps, OKRs, and business cases
• Directly manage and develop YTM Program Leads (Viewer/Creator Leads)
• Build, coach, and scale a high-performing team of program and operations leaders
• Set clear performance expectations, KPIs, and career development plans
• Foster a culture of accountability, innovation, and operational excellence
• Act as the senior escalation point for cross-functional and executive stakeholders, including leadership teams
• Drive alignment across global/regional stakeholders and resolve complex dependencies
• Influence decision-making at senior levels through data-driven insights and strategic recommendations
• Ensure high stakeholder satisfaction across all programs
• Oversee execution of multiple marketing programs across Viewer and Creator channels
• Establish governance frameworks, operating cadences, and reporting structures
• Review and guide WBRs (Weekly Business Reviews) and QBRs (Quarterly Business Reviews)
• Ensure consistent tracking of performance metrics, ROI, and program effectiveness
• Drive standardization and scalability of workflows across channels
• Ensure operational rigor in program execution, resource allocation, and prioritization
• Identify systemic inefficiencies and implement cross-channel process improvements
• Balance strategic initiatives with execution realities across teams
• Define the vision for marketing automation across Viewer and Creator programs
• Guide teams in leveraging tools (e.g., CRM, automation platforms) for personalization and scale
• Drive innovation in campaign execution, audience targeting, and lifecycle marketing
• Ensure measurable impact on ROI and efficiency through automation

Requirements:

• 15+ years of experience in marketing program management, operations and digital marketing
• 8+ years of strong digital platforms and media platforms in developing comprehensive media strategies across various digital channels
• 7+ years of people management experience, including managing managers
• Proven track record of leading large-scale, multi-channel marketing programs
• Strong experience in stakeholder management at senior/executive levels
• Demonstrated success in driving operational excellence and process transformation
• Experience working with global teams and complex organizational structures
• Experience with marketing technologies (e.g., CRM, automation, analytics tools)
• Ability to operate in fast-paced, ambiguous environments with high ownership