Product Marketing Manager

Transit Technologies is a leading provider of software solutions for the transit and transportation industry. They are seeking a Product Marketing Manager to drive go-to-market execution and messaging across multiple product lines, collaborating closely with the Sr. Director of Product Marketing.

Responsibilities:

• Lead end-to-end GTM execution for new product and feature launches across our portfolio
• Develop launch plans, coordinate cross-functional stakeholders, and drive on-time delivery of all launch assets
• Build and maintain core launch deliverables: positioning docs, messaging frameworks, campaign briefs, and sales tools
• Own execution of thematic marketing campaigns (webinars, email, content, landing pages) from brief to launch
• Support development of buyer's guides, campaign messaging, and promotional materials across key verticals including paratransit, campus, and fleet
• Build and maintain sales tools including pitch decks, 1-pagers, battle cards, talk tracks, and objection handling guides
• Partner with sales and customer success teams to ensure reps are equipped to sell and retain across all segments and operating companies
• Write clear, compelling copy across formats — emails, web pages, one-pagers, event materials, newsletters, and more
• Translate technical product capabilities into customer-facing value propositions that resonate with transit and public sector buyers
• Conduct customer interviews, win/loss analysis, and competitive research to inform messaging and positioning
• Synthesize market feedback into actionable insights for product and go-to-market teams
• Maintain and distribute competitive intelligence across sales and leadership
• Serve as a key connector between product, sales, customer success, and marketing
• Participate in product planning discussions to ensure market perspective is represented in roadmap decisions
• Coordinate with external partners and event teams on speaking sessions, sponsorships, and co-marketing initiatives

Requirements:

• 3–6 years of product marketing experience in B2B SaaS
• Experience planning and executing webinars end-to-end, including content development, speaker coordination, promotion, and follow-up
• Proven ability to execute full GTM launches independently, from messaging through enablement
• Strong writing and storytelling skills — you can make complex software simple and compelling
• Experience building sales enablement assets that reps actually use
• Comfortable operating in a fast-paced, lean team environment with multiple priorities in flight
• Highly organized with strong project management instincts
• Pragmatic Marketing Certified (PMC) — strongly preferred
• Experience in transit, public sector, fleet management, or adjacent industries
• Familiarity with tools like HubSpot, Salesforce, and project management platforms
• Experience conducting win/loss interviews and translating insights into competitive positioning