Product Marketing Manager - Aesthetics (HCP)

Direct Sales Recruiting, LLC is seeking a Brand Manager to drive downstream marketing and commercialization for a leading aesthetics portfolio. This role focuses on enabling growth in a competitive market by translating strategy into execution and collaborating with sales, clinical, and product teams.

Responsibilities:

• Lead development and execution of go-to-market strategies, campaigns, and product launches
• Build and deploy sales enablement tools (pitch decks, ROI calculators, before/after programs, consult tools)
• Partner with sales leadership to ensure marketing initiatives directly support revenue and utilization goals
• Translate clinical data and product features into compelling, physician-focused messaging
• Develop and execute physician (HCP) marketing strategies across dermatology, plastic surgery, and aesthetic practices
• Support KOL strategy, advisory boards, and speaker programs
• Lead presence at key congresses (e.g., American Academy of Dermatology Annual Meeting, American Society for Dermatologic Surgery Annual Meeting)
• Partner with clinical and training teams to deliver education-driven marketing programs
• Collaborate with sales, clinical, regulatory, and product teams to align messaging and execution
• Act as the voice of the customer, bringing insights from the field into marketing strategy
• Support lifecycle management and continuous optimization of campaigns and programs

Requirements:

• 5–10 years of marketing experience within medical device aesthetics, dermatology, or closely related HCP-driven industries
• Proven experience in downstream or commercial marketing (not just upstream strategy)
• Strong track record of supporting sales teams and driving revenue-impacting initiatives
• Experience working with or marketing to physicians (HCPs)
• Demonstrated ability to execute across multiple channels: field, digital, events, and training