Lifecycle Marketing Manager

Autodesk is a leader in software solutions that transform how things are made. They are seeking a Lifecycle Marketing Manager to drive data-led marketing strategies that enhance customer engagement and retention throughout the customer lifecycle.

Responsibilities:

• Drive the strategy for targeted Lifecycle Marketing experiences that address top renewal risks and growth opportunities
• Design, deliver, and optimize targeted experiences that drive key leading indicators for each lifecycle stage by acting as strategic lead and project manager for cross-team experience deployments
• Understand qualitative and quantitative customer data from multiple sources to form experiment hypotheses that can be tested through new targeted digital experiences
• Turn insights into market-facing activity and help us connect tactical activities with the business objectives and customer needs they support
• Examine current experience effectiveness against team core metrics, suggest AB tests and opportunities to improve that would enable us to drive the biggest impact on retention
• Partner closely with data, engineering, and ops teams to complete detailed design for each experience, problem solving at the cutting edge of new marketing technology to drive their development
• Identify data connections, system integrations, and team processes, that would enable us to deliver better customer experiences, and capture and communicate those requirements with Data, Engineering, and Ops stakeholders
• Produce presentations and report outs for senior stakeholders across your portfolio of projects on the project purpose and goals, success measures, timeline, and key results

Requirements:

• 5+ years of in-house marketing experience (preferably in B2B, SaaS company)
• Broad and deep experience in data-driven marketing experience design and activation with a demonstrated track record in increasing customer adoption, product usage, and engagement
• Must be in your element reviewing and understanding complex multi-relational customer data sets
• Able to provide clear direction to engineering and analyst teams on specific targeting and insight needs to formulate testable hypotheses
• Experience delivering against SaaS post-purchase metrics and designing experiences based on customer behavioral and product usage insights
• Experience working with and/or contributing to process design requirements for Marketing and Customer Success systems (Customer Data Platforms, Journey Orchestration, Marketing Automation, Analytics, etc)
• Ownership mindset and ability to work independently against goals - can drive and own a project from inception to delivery across a large stakeholder group
• Strong communicator, both written and verbal, and able influencer who can succeed in a matrixed organization
• Ideally, this person will join our team to work hybrid with us based out of one of Autodesk's North American office hubs, but fully remote from a US or Canadian location will also be considered for the right candidate