Senior Strategic Marketing Director

Stream Realty Partners is a fast-growing, full-service commercial real estate services organization headquartered in Dallas, TX. The Senior Director, Strategic Marketing, is responsible for elevating and scaling the national marketing platform across multiple markets, acting as a strategic leader and advisor to ensure effective marketing deployment and performance.

Responsibilities:

• Oversee marketing strategy and performance across multiple markets
• Serve as a strategic advisor to market leaders and brokers, aligning marketing efforts to revenue goals, business priorities, and client development strategies
• Identify growth opportunities and position marketing as a driver of business development, pursuits, and client engagement across all assigned markets
• Extend and operationalize the national marketing platform across all assigned markets
• Ensure consistent adoption of tools, workflows, and standards across markets
• Act as the primary connector between local markets and national platform teams (Brand, Content, PR, Operations, Data)
• Drive efficiency by shifting work from custom, one-off execution to scalable, repeatable systems
• Lead adoption and integration of AI and workflow automation across assigned markets
• Redesign marketing workflows to reduce manual production and increase strategic capacity
• Enable local teams to operate as conductors of systems, not just executors of tasks
• Partner with Marketing Operations to continuously improve tools, processes, and performance
• Partner with brokers and business line leaders to drive business development strategy and pipeline growth
• Lead and elevate pursuit strategy, including positioning, storytelling, and competitive differentiation for high-value pitches and proposals
• Ensure consistent, high-quality execution of pitch materials, presentations, and client-facing deliverables
• Drive adoption and effective use of sales enablement tools (e.g., CRM, LinkedIn Sales Navigator, ZoomInfo, and related platforms) to support prospecting and client engagement
• Align marketing efforts with deal origination, client targeting, and revenue generation workflows
• Identify opportunities to integrate data, insights, and intent signals into business development strategies
• Oversee go-to-market strategy for property marketing initiatives across assigned markets, including leasing, asset positioning, and campaign execution
• Ensure all property marketing deliverables reflect strong asset positioning, storytelling, and brand alignment
• Partner with leasing and asset teams to develop differentiated positioning strategies that align with market conditions, target audiences, and ownership objectives
• Leverage data, insights, and platform tools to elevate the quality, consistency, and performance of property marketing efforts across markets
• Champion compelling asset-level and market-level messaging that clearly communicates value, drives engagement, and supports leasing velocity
• Coach and develop local marketing teams, elevating strategic thinking, capability, and execution quality
• Ensure teams are effectively leveraging platform resources and not duplicating efforts across markets
• Oversee public relations efforts and earned media strategies in collaboration with the national PR team and third-party agencies
• Support the development and execution of market events, industry conferences, and networking opportunities to deepen client relationships
• Foster a culture of innovation, accountability, and continuous improvement across all assigned markets
• Establish KPIs aligned to revenue support, efficiency, and platform adoption; regularly monitor campaign performance and provide insights to drive optimization and ROI
• Monitor performance across markets and adjust strategies to improve outcomes and drive measurable impact in lead generation, broker productivity, speed to market, and marketing ROI
• Monitor market trends and emerging technologies and recommend improvements that keep Stream on the leading edge of commercial real estate marketing innovation

Requirements:

• Bachelor's degree in Marketing, Business Administration, or a related field; a master's degree is a plus
• 12–15+ years of marketing experience, preferably within commercial real estate or a related industry
• Demonstrated experience leading marketing across multiple markets, regions, or business units
• Proven ability to drive both strategy and execution within a complex, matrixed organization
• Strong knowledge of marketing principles, strategies, and tactics, with a focus on digital marketing and lead generation
• Proficiency in CRM systems, marketing automation platforms, and digital marketing tools
• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Excellent written and verbal communication skills, with the ability to articulate complex concepts to both internal and external stakeholders
• Proven leadership skills with the ability to motivate and develop a geographically distributed team
• Strategic mindset with the ability to think creatively and develop innovative marketing approaches at scale
• Strong project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines
• Exposure to AI tools and workflow automation strongly preferred