Senior Marketing Manager, Content

Beacon is an early-stage, venture-backed company focused on clinical data and applied AI. They are seeking a Senior Marketing Manager, Content who will be responsible for building the marketing function from the ground up, including brand, demand generation, and marketing infrastructure.

Responsibilities:

• Build and scale the marketing function
• Define marketing strategy, priorities, and success metrics from scratch
• Establish the foundational processes, tooling, and playbooks needed to support long-term growth
• Lead marketing operations and analytics
• Implement and manage marketing tools (e.g., CRM, automation, attribution systems)
• Define KPIs, build dashboards, and use data to optimize performance and inform decision-making
• Drive awareness and demand
• Develop and execute campaigns targeting life sciences organizations and AI developers
• Partner with Business Development to support pipeline generation through high-impact marketing initiatives
• Own content and thought leadership; refine and evolve brand messaging, positioning, and visual identity as the company grows
• Translate complex technical capabilities into clear, compelling narratives for target audiences
• Create and manage a content engine spanning white-papers, blog posts, case studies, webinars, conference materials, and social media
• Position the company as a leading authority on responsible clinical AI data
• Manage external partners & support events and industry presence
• Source and oversee agencies, freelancers, and vendors across content, design, PR, and other specialties
• Identify and prioritize relevant industry events
• Manage sponsorships, speaking opportunities, and on-the-ground presence

Requirements:

• 5+ years of marketing experience across content, demand generation, and marketing operations
• Experience in healthcare; health tech or life sciences strongly preferred
• Proven ability to operate independently in early-stage or resource-constrained environments
• Experience managing agencies, freelancers, or contractors
• Strong analytical mindset, including familiarity with attribution, funnel metrics, and reporting
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple priorities
• Familiarity with marketing and CRM tools (e.g., HubSpot, Salesforce, Google Analytics, or similar)
• Experience as an early or first marketing hire
• Background in technical or data-driven products (e.g., AI, data platforms, developer tools)
• Experience building thought leadership in emerging or complex domains
• Startup experience in fast-moving, ambiguous environments