Key skills
Product ManagementGrowth MarketingProduct MarketingAcquisition FunnelsUser ConversionGrowth LoopsMarket ResearchAudience Demand AnalysisProduct LaunchesA/B TestingAnalytics ToolsData-Driven Decision MakingStakeholder ManagementEnglishGoAnalyticsDecision MakingCollaborationSales
About this role
TripleTen is an EdTech company transforming careers for graduates who land jobs at top companies. They are seeking a Product Marketing Manager to drive their LATAM expansion through data-driven marketing and growth strategies, focusing on market launches, funnel optimization, and cross-functional collaboration.
Responsibilities:
- Market Expansion: Research, validate, and launch new markets, including demand testing, setting up acquisition funnels, monitoring key metrics, and ensuring unit economics viability before scaling
- New Professions Launch: Analyze market needs, define product positioning, and build go-to-market strategies for launching new tech professions within TripleTen
- Funnel Optimization: Identify and implement high-impact improvements to our existing sales and marketing funnels, driving conversion rate optimization and revenue growth
- Growth Experimentation: Develop and test hypotheses on new acquisition channels and strategies, iterating rapidly to optimize performance
- SEO & Channel Development: Expand and improve organic and paid acquisition channels, ensuring sustainable traffic and lead generation growth
- Cross-Functional Collaboration: Work closely with marketing, analytics, product, and operations teams to drive growth projects from ideation to execution
- Data-Driven Decision Making: Track key performance indicators (KPIs), analyze data to understand trends, and translate insights into actionable strategies
Requirements:
- 3+ years of experience in product management, growth, or product marketing roles
- Strong understanding of acquisition funnels, user conversion, and growth loops
- Experience in market research, audience demand analysis, and product launches
- Hands-on experience with A/B testing, analytics tools, and data-driven decision-making
- Comfortable working in a fast-paced, high-impact environment where priorities shift as needed
- Excellent stakeholder management skills and ability to work cross-functionally
- Proficiency in English (Upper-Intermediate or higher)
- Spanish is a plus