Senior Solutions Marketing Manager - Education

Siemens is a global company focused on technology, community, and sustainability, and they are seeking a Senior Solutions Marketing Manager for their Education vertical portfolio. The role involves leading go-to-market strategies, executing marketing plans for product launches, and collaborating with cross-functional teams to drive adoption of solutions in K-12 and higher education.

Responsibilities:

• Develop and execute strategic marketing plans for new product launches and enhancements
• Partner with product management and cross‑functional collaborators to influence initiatives throughout the New Solution Introduction (NSI) process
• Create clear and compelling positioning, value propositions, and messaging tailored to education buyer personas, use cases, and market needs
• Apply market trends, customer insights, and competitive intelligence to inform strategy, prioritization, and messaging decisions
• Partner with marketing teams to produce high-impact campaigns and content such as blogs, white papers, and customer stories
• Partner with sales enablement to develop bill of materials (BOM) that includes compelling pitch decks, battle cards, FAQs, and product sheets
• Present recommendations and insights to senior and executive partners, translating product value into business impact

Requirements:

• Bachelor's degree and 8+ years of experience in product marketing or a related field
• Experience marketing or selling solutions to education-focused facilities, infrastructure, asset and operations management, and/or capital planning software
• Solid understanding of SaaS business models and go‑to‑market execution
• Experience developing product marketing strategies that support growth with new and existing clients
• Ability to manage multiple initiatives, prioritize effectively, and achieve desired outcomes
• Demonstrated ability to develop product positioning and messaging frameworks
• Clear and concise written and verbal communication skills
• Strong presentation skills a requirement, including presenting to senior leadership
• Location: Fully remote in USA
• Strategic problem solver who combines analysis with action and follow‑through
• Curious, data-driven, and client-focused
• Interest in understanding the maintenance and operations industry and how technology supports it
• Strong organizational and project management skills, with the ability to manage competing priorities
• Willingness to take ownership, make recommendations, and move initiatives forward
• Effective collaborator who builds productive relationships across teams
• Commitment to continuous learning and improvement
• Comfortable navigating change and ambiguity while maintaining momentum
• Contributes positively to team effectiveness and shared goals