Marketing / GTM Engineer

Wall Street Quants is looking for a Marketing / GTM Engineer who will bridge marketing strategy and technical execution. The role involves owning systems and campaigns that drive pipeline, managing email marketing, social advertising, and marketing operations to ensure effective lead generation and sales alignment.

Responsibilities:

• Design, build, and optimize email campaigns across the full customer lifecycle — welcome sequences, nurture flows, re-engagement, and post-sale communications
• Own deliverability, segmentation, A/B testing, and reporting
• Plan, launch, and manage Facebook and Instagram ad campaigns
• Continuously analyze performance and iterate to improve ROAS and reduce CAC
• Work closely with the sales team to ensure marketing efforts translate into qualified pipeline
• Build and maintain lead scoring models, handoff workflows, and reporting dashboards
• Own the marketing tech stack — CRM, email platform, ad accounts, analytics tools, and the integrations between them
• Build automations that eliminate manual work, ensure clean data flows, and enable the team to move faster

Requirements:

• You are proficient with AI coding tools such as Claude, Cursor and use them daily to build automations, landing pages, scripts, and integrations faster than traditional development allows
• You have hands-on experience with CRM platforms — HubSpot, Salesforce, or similar — including pipeline configuration, lead scoring, workflow automation, and reporting
• You've run campaigns in Facebook Ads Manager and understand audience creation, pixel setup, conversion tracking, retargeting, lookalike audiences, and budget optimization
• You've built and managed email marketing programs using platforms like HubSpot, Converkit, ActiveCampaign, Mailchimp, or Customer.io
• Prior experience is not strictly required. Most importantly, you have to be willing to learn and constantly adapt