Marketing Manager

Cisco is a leading technology company focused on revolutionizing data and infrastructure connectivity in the AI era. They are seeking a Marketing Manager to lead customer advocacy strategies, develop impactful narratives, and manage global programs that highlight customer success.

Responsibilities:

• Partner with internal teams across marketing, sales, and customer experience to identify and source impactful stories that demonstrate Cisco CX’s value
• Develop and maintain a global pipeline of customer advocates suitable for speaking engagements at Cisco and industry events
• Lead the planning, coordination, and execution of CX’s involvement in the Customer Achievement Awards program, managing nominations, evaluation, and logistics
• Partner with customer advocacy communities and external clients to foster relationships that enhance Cisco’s brand and engagement
• Oversee the production of customer stories leveraging AI across various formats—written case studies, video, podcasts, and quotes—to support sales and marketing
• Measure and report on the impact of storytelling initiatives to demonstrate business outcomes and inform continuous improvement
• Serve as the internal authority on customer advocacy best practices and innovative storytelling strategies

Requirements:

• Proven experience in customer advocacy, storytelling, or marketing communications within a technology or B2B environment
• Strong ability to influence and collaborate across multiple global teams and executive levels
• Excellent organizational skills to manage complex programs like international awards and global speaking circuits
• Exceptional written and verbal communication skills with a talent for crafting compelling, high-stakes narratives
• Ability to identify, recruit, and coach customer champions to represent Cisco's value proposition
• A creative mindset with a passion for developing modern storytelling approaches and digital formats
• Familiarity with leveraging AI tools for content creation and workflow optimization
• Ability to translate qualitative customer success into quantitative business impact and reporting
• Experience working across diverse markets (AMER, EMEAR, and APJC) and understanding regional business nuances