Principal Product Marketing Manager

Ethos is a leading life insurance technology company on a mission to protect families by democratizing access to life insurance. They are seeking a seasoned Principal Product Marketing Manager to own go-to-market execution for complex life insurance products, coordinating across multiple teams to ensure successful product launches.

Responsibilities:

• Own end-to-end launch strategy and execution for life insurance products, coordinating across product, legal, compliance, actuarial, and distribution teams to ensure launches are accurate, compliant, and commercially impactful
• Architect comprehensive GTM strategies — including segmentation, positioning, channel strategy, and success metrics — with fluency in regulated product environments
• Partner with Legal and Compliance to ensure all marketing materials meet regulatory requirements without sacrificing clarity or impact
• Build robust enablement programs for enterprise partners, agents and sales teams — including playbooks, training materials, and objection-handling guides tailored to complex life insurance products
• Translate products and policy language into clear, compelling narratives for diverse audiences
• Lead ongoing analysis to surface insights on customer needs, distribution trends, and regulatory shifts that inform marketing and product strategy
• Align stakeholders across Product, Sales, Legal, Actuarial, Compliance, and Creative. Proactively identify process gaps and drive improvements that enhance speed and quality of execution

Requirements:

• 8+ years of product marketing experience, with significant time on complex or highly regulated products
• Demonstrated track record of leading complex, cross-functional product launches including navigating legal and compliance review
• Deep expertise in GTM strategy, messaging frameworks, and positioning for products with long sales cycles and multiple stakeholder audiences
• Exceptional storytelling skills, ability to make complex products accessible to varied audiences without oversimplifying
• Strong analytical mindset with the ability to translate market and performance data into actionable strategy
• Proven ability to lead and align diverse cross-functional stakeholders, including senior leadership
• Proficiency with AI tools for content creation, research, and campaign execution, with a mindset of continuously adopting new tools to work faster and smarter
• Entrepreneurial spirit, strong bias for action, and comfort with ambiguity in a high-growth environment
• Experience building and enabling broker, agent, or enterprise distribution channels is a strong plus