Growth Marketing Associate

insightsoftware is a global provider of reporting, analytics, and performance management solutions. The Growth Marketing Associate will support demand generation and campaign execution within the Data + Analytics business unit, collaborating with various teams to ensure integrated programs run smoothly.

Responsibilities:

• Support the development and execution of multi-channel campaigns across email, content, and webinars— helping bring strategies to life with strong attention to detail
• Assist in building and managing lifecycle marketing programs that drive engagement, product adoption, and pipeline contribution
• Draft campaign copy, including email sequences, landing page content, and promotional assets
• Pull and organize campaign performance data across MQLs, pipeline contribution, conversion rates, and engagement metrics
• Maintain dashboards and reporting templates that keep the team informed and aligned on progress toward goals
• Surface performance trends and flag opportunities for optimization based on data insights
• Manage campaign calendars, project timelines, and stakeholder task lists to keep programs on track
• Coordinate with internal teams (design, digital, BDR, solutions engineering) and external vendors to ensure deliverables meet deadlines and quality standards
• Handle day-to-day administrative tasks that keep marketing programs running smoothly, including webinar logistics, lead list management, and tool upkeep
• Partner with Growth Marketing Managers and product marketing team to stay aligned on messaging, positioning, and campaign priorities
• Support BDR and sales teams with follow-up content, enablement materials, and lead routing coordination
• Participate in campaign planning conversations and contribute ideas grounded in data and audience understanding

Requirements:

• Bachelor's degree, preferably in Marketing, Business, or a related field
• One to three years of experience in marketing, demand generation, marketing coordination, or a related role — internship experience considered for strong candidates
• Strong written communication skills with an ability to draft clear, audience-appropriate copy
• Comfort working with data — able to pull reports, organize metrics, and identify trends
• Excellent organizational and project management skills with the ability to juggle multiple priorities simultaneously
• Proficiency with modern marketing and project management tools (e.g., Salesforce, Wrike, Airtable, ON24, or similar platforms)
• A proactive, solutions-oriented mindset — you look for ways to help before being asked
• Familiarity with marketing automation platforms, ideally Pardot or a comparable system
• Experience supporting webinars, virtual events, or content syndication programs
• Exposure to B2B SaaS or enterprise software marketing
• Interest in or curiosity about AI, analytics, embedded analytics, or data connectivity solutions
• Experience with tools like Clay, Claude, or Power BI is a plus