CRM Business Analyst

Kforce Inc is seeking a Senior CRM Business Analyst for a contract position to support an enterprise-wide CRM initiative. This role involves leading interviews, facilitating workshops, and translating business objectives into actionable artifacts while ensuring stakeholder alignment.

Responsibilities:

• Lead current-state and future-state interviews with business and executive stakeholders
• Facilitate workshops to document -As-Is- processes and design optimized -To-Be- workflows
• Identify gaps, inefficiencies, and improvement opportunities
• Perform root-cause analysis to ensure solutions address true business needs
• Translate business objectives into clear, actionable artifacts, including: Business requirements, Functional workflows, Process and data models
• Drive consensus across diverse stakeholder groups
• Maintain traceability between business goals, requirements, and delivered solutions
• Support enterprise CRM implementations (Salesforce or comparable platforms)
• Partner with technical teams to align solutions to documented business needs
• Participate in fit-gap analysis to maximize platform capabilities
• Support User Acceptance Testing (UAT) to validate business outcomes
• Prepare and deliver executive-level presentations, readouts, and recommendations
• Translate technical topics into clear, business-focused messaging
• Serve as a liaison between business leadership, program teams, and technical partners

Requirements:

• 8+ years of Business Analysis experience in complex, enterprise environments
• Strong CRM functional and technical analysis experience
• Experience supporting enterprise-scale CRM implementations
• Executive-level communication and presentation skills
• Exceptional written and verbal communication
• Ability to clearly articulate requirements, insights, and recommendations
• Proven ability to translate technical concepts into business language
• Experience supporting discovery, documentation, and stakeholder alignment
• Support enterprise CRM implementations (Salesforce or comparable platforms)
• Partner with technical teams to align solutions to documented business needs
• Participate in fit-gap analysis to maximize platform capabilities
• Support User Acceptance Testing (UAT) to validate business outcomes
• Prepare and deliver executive-level presentations, readouts, and recommendations
• Translate technical topics into clear, business-focused messaging
• Serve as a liaison between business leadership, program teams, and technical partners
• Communication effectiveness is prioritized alongside technical expertise; A strong balance of both is required
• Experience with Salesforce or similar CRM platforms
• Background in consultative or client-facing roles
• Strong facilitation and workshop leadership skills
• Experience working with senior leadership in high-visibility initiatives