Harris Computer is seeking a skilled and experienced marketing campaign manager to join their marketing team at iatricSystems™. In this role, you will be responsible for planning, executing, and managing marketing campaigns to drive brand awareness and customer engagement, while collaborating with cross-functional teams to optimize campaign performance.
Responsibilities:
- Develop and execute strategic marketing campaigns aligned with business objectives, target audiences, and budgets
- Collaborate with cross-functional teams to create compelling marketing collateral that aligns with iatricSystems' tone and positioning
- Track campaign performance, analyze data and metrics, and provide actionable insights and recommendations for campaign optimization
- Design visually appealing and impactful marketing assets for digital and print using the Adobe Creative Suite and iStock
- Copywrite emails, blogs, marketing collateral, web copy, social media, and other informative and promotional materials
- Prepare and present campaign reports and insights to stakeholders, highlighting key findings and recommendations
- Identify opportunities for campaign improvements and implement strategic adjustments as needed
- Stay updated with marketing trends, technologies, and best practices to drive campaign innovation
- May sometimes be required to manage relationships with external agencies, vendors, and partners to execute campaigns
- May sometimes be required to travel for industry tradeshows, events, and strategic meetings
Requirements:
- A bachelor's degree in marketing, advertising, business, or a related field
- 2+ years' experience as a digital marketer, marketing manager, or similar
- Proven experience in campaign management and marketing, with a track record of successfully executing marketing campaigns
- Efficient project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines
- Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
- Proficiency in using analytics to measure and optimize campaign performance
- Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools
- Excellent writing, communication, and organizational skills
- Proficiency in using Photoshop and the Adobe Creative Suite
- Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the healthcare market