About this role
Hook is a social music platform focused on music discovery and creator growth. They are seeking a Head of Brand & Communications to define and unify their brand narrative and ensure consistent external presence across all touchpoints.
Responsibilities:
- Define and evolve the brand: Own Hook’s positioning, narrative, and voice — and translate it into clear, actionable messaging across product, campaigns, and content
- Drive brand coherence across product and marketing: Ensure consistency across product surfaces, social, lifecycle, campaigns, and partnerships — actively reviewing, refining, and improving outputs so everything feels intentional and distinctly Hook
- Lead and execute high-impact campaigns and cultural moments: Develop and drive standout campaigns and activations end-to-end — from concept through execution — in partnership with Growth, Partnerships, and Creative
- Own and execute external communications: Lead PR, announcements, and storytelling — from shaping narratives to writing and refining key materials
- Set and uphold the creative bar: Partner with Creative to define direction and provide hands-on feedback across campaigns, content, and brand expression
- Turn ideas into a unified brand direction: Synthesize inputs from the founder and cross-functional teams, and translate them into clear, executable plans
- Shape and execute brand partnerships: Partner with Marketing & Partnerships to develop and bring to life collaborations that reinforce Hook’s brand and cultural relevance
- Partner deeply across Product, Growth, and Marketing: Work closely with cross-functional teams to ensure the product experience, messaging, and campaigns are aligned — and step in where needed to refine and elevate execution