Abbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking a strategic, field-driven marketing leader to join their Brain Therapies team as a Field Marketing Manager supporting the U.S. Deep Brain Stimulation (DBS) portfolio, acting as a critical bridge between Sales and Marketing to drive therapy adoption and account growth.
Responsibilities:
- Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS
- Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs
- Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients
- Design and execute regionally tailored marketing campaigns based on local market dynamics
- Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly
- Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups
- Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders
- Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization
- Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI
- Provide competitive intelligence and field insights to inform product marketing and commercial strategy
- Support local launches and limited market releases, including reporting and performance tracking
- Engage in continuous market learning through customer visits, conferences, and research
- Ensure compliance with all FDA regulations, company policies, and quality standards
- Travel up to 50% (domestic)
Requirements:
- Bachelor's degree in Business Administration, Marketing or equivalent
- Minimum 5+ years' experience working in healthcare, life sciences, or technology-based products
- Experience in the medical device industry, particularly with complex, technology-driven portfolios
- Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS
- Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions
- Demonstrated success designing and executing scalable marketing programs across diverse customer segments
- Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills
- Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization
- Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness
- Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking
- Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy
- Ability to prioritize, multitask, and execute in a fast-paced, evolving environment