Field Marketing Manager – Deep Brain Stimulation (DBS)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. They are seeking a strategic, field-driven marketing leader to join their Brain Therapies team as a Field Marketing Manager supporting the U.S. Deep Brain Stimulation (DBS) portfolio, acting as a critical bridge between Sales and Marketing to drive therapy adoption and account growth.

Responsibilities:

• Lead field execution of strategic marketing initiatives to achieve revenue, growth, and market penetration goals across DBS
• Serve as the voice of marketing in the field, ensuring alignment between national strategy and regional needs
• Partner with sales teams to ensure effective deployment of products, programs, and educational initiatives to HCPs and patients
• Design and execute regionally tailored marketing campaigns based on local market dynamics
• Analyze performance metrics (e.g., account growth, program effectiveness, win/loss trends) and optimize strategies accordingly
• Drive patient and physician engagement programs, including partnerships with Patient Advocacy Groups
• Build and maintain strong relationships with KOLs, top accounts, and industry stakeholders
• Lead local marketing initiatives end-to-end, including planning, execution, measurement, and optimization
• Translate data and insights into actionable strategies to improve targeting, messaging, and program ROI
• Provide competitive intelligence and field insights to inform product marketing and commercial strategy
• Support local launches and limited market releases, including reporting and performance tracking
• Engage in continuous market learning through customer visits, conferences, and research
• Ensure compliance with all FDA regulations, company policies, and quality standards
• Travel up to 50% (domestic)

Requirements:

• Bachelor's degree in Business Administration, Marketing or equivalent
• Minimum 5+ years' experience working in healthcare, life sciences, or technology-based products
• Experience in the medical device industry, particularly with complex, technology-driven portfolios
• Familiarity with hospital workflows and systems, including exposure to imaging ecosystems such as PACS
• Advanced degree preferred (PhD strongly preferred) with ability to engage credibly in clinical and technical discussions
• Demonstrated success designing and executing scalable marketing programs across diverse customer segments
• Strong customer-facing presence, with excellent interpersonal, communication, and presentation skills
• Proven ability to influence and collaborate effectively within a matrixed, cross-functional organization
• Entrepreneurial mindset with a high level of ownership, initiative, and resourcefulness
• Experience managing projects with multiple stakeholders, including budget ownership and milestone tracking
• Analytical proficiency with tools such as Excel, PowerPoint, and Power BI, with ability to translate data into strategy
• Ability to prioritize, multitask, and execute in a fast-paced, evolving environment