Marketing Manager

American Heart Association is committed to overcoming health challenges and ensuring a healthier future for all. They are seeking a highly organized and strategic Marketing Manager to support their Training Operations team, focusing on project management, content creation, and event production to drive staff enablement and revenue growth.

Responsibilities:

• Develop project management timelines in coordination with key stakeholders. Track deadlines and execute deliverables across various projects, ensuring alignment with organizational goals
• Oversee planning and execution of national training events and programs
• Manage event logistics such as technology setup, website development, and in-person coordination
• Develop essential materials such as agendas, production schedules, training guides, videos, training decks/scripts, staff emails, and calendar notices
• Coordinate with national leads and region stakeholders on content development
• Manage timely updates to staff certification dashboards with Center of Development Operations
• Create and update training materials to equip the field with effective tools and resources for revenue growth and staff readiness
• Evaluate gaps in existing materials and identify opportunities for improvement
• Lead content creation and management for key training resources
• Oversee updates on Sharepoint, Brainshark, surveys, feedback forms and other training platforms
• Manage certification dashboard updates with the regions and national leads
• Create video content and manage ongoing content refreshes and edits
• Execute timely communications
• Support in-person, virtual, and digital trainings. Ability to respond to requests, troubleshoot issues, and provide solutions
• Collaborative approach with National Leads to develop training content, presentations, and training guides
• Manage content delivery logistics and coordinate with internal stakeholders and speakers
• Manage staff lists for trainings (role-specific trainings, campaign-specific trainings, etc.)
• Execute content development and messaging for virtual and in-person trainings, certification programs, training resources and videos
• Build strong relationships with region and national stakeholders in achieving program goals
• Oversee the Training budget to ensure financial accuracy and accountability
• Oversee promotional inventory, managing vendor relationships and fulfillment logistics

Requirements:

• Bachelor's degree or equivalent
• Three (3) years of experience in program management, event planning, or a related field
• Strong project management skills, with the ability to juggle multiple priorities and meet deadlines
• Experience in content creation, resource development, and training materials design
• Excellent written and verbal communication skills with a keen eye for detail
• Proficiency in Microsoft Office Suite and Canva
• Ability to work independently and collaboratively in a fast-paced environment
• Passion for field campaign work and mission-driven initiatives
• 5+ years preferred
• Experience with virtual event platforms and basic video editing is a plus