Web Content Marketing Strategist

Florida State University is a prominent research institution focused on education and innovation. They are seeking a Web Content Marketing Strategist to manage the college's web messaging, develop content strategies, and ensure the website remains updated and aligned with institutional priorities.

Responsibilities:

• In collaboration with Marketing Director will manage web site
• Create specifications and content appropriate for the brand’s customer personas
• Collaborate with content management teams, creative teams, and writers to implement the strategy
• Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
• Keep abreast of digital health trends and web best practices; identify opportunities and recommends changes in strategy
• Manages the content of the college's web messaging
• Works collaboratively with MarCom Director and faculty/staff to manage communications activities
• Strategize content pillars and sub pillars
• Plans the editorial calendar and content proposition for social, blog and event content
• Develops editorial strategy, with content that is consistent across all delivery platforms
• Strategizes and improves content delivery and promotion
• Develops and refines the college website content strategy to ensure alignment with institutional priorities
• Responsible for keeping the website updated and working properly
• Conducts periodic content audits for accuracy and relevancy
• Works with marketing staff, faculty, subject matter experts, and other stakeholders to assess content needs and identify appropriate web solutions
• Maintains a current, relevant college website with SEO-rich content aimed at attracting and converting prospective students, faculty and staff
• Keeps static and strategic content updated and engaging
• Monitors, improves and updates web content to ensure all materials have consistent message
• Carefully and strategically develops content aimed to inform, entertain, inspire and engage potential customers
• Track and calculate content ROI
• Deploy, monitor, assess and adjust content and website SEO
• Work collaboratively to develop and implement keyword and search strategies to improve site performance, ranking, and user experience
• Manages & develops all of the College's website including working with faculty, staff, and students in developing and writing web content
• Provide web support and training to team members who provide digital content, to ensure content meets college’s strategic goals and industry standards
• Refresh and restructure content for college and its entity sites as needed
• Create web best practices for the presentation of content, images, and other media and update them in response to evolving web trends

Requirements:

• Bachelor's degree and two years of experience or a high school diploma or equivalent and six years of experience (Note: or a post high school education and experience equal to six years)
• At least two years of relevant experience in marketing, social media, project management, web content marketing or related field
• Experience in digital marketing